Network 10 has launched 10+1, a new free-to-air timeshift channel that broadcasts the complete Channel 10 schedule with a one-hour delay.<\/p>\n
Available from August 10 on Channel 14 in metro markets, 10+1 is free to watch, requires no internet connection and no subscription.<\/p>\n
The channel was created for viewers who find that their evening schedule doesn\u2019t quite align with their favourite programs.<\/p>\n
Paramount Australia and New Zealand vice president of sales Grant Madigan said: \u201cThe launch of 10+1 is a genuine win for our commercial partners. Advertisers buying Channel 10 in metro markets now automatically extend their campaign reach to a second free-to-air audience, the same premium content, the same ads, one hour later.<\/p>\n
\u201cThe evidence is clear, timeshift channels meaningfully grow total audience delivery without any additional investment from our partners.<\/p>\n
\u201cIn a market where every impression counts, 10+1 gives brands two opportunities to connect with viewers across our full schedule \u2013 drama, reality, sport, news, entertainment \u2013 all in a brand-safe, free-to-air environment.<\/p>\n
\u201cFor advertisers, that\u2019s incremental reach at no extra cost. Free-to-air television continues to deliver scale, that no other medium can match, and 10+1 makes that proposition even stronger.\u201d<\/p>\n
The channel joins a well-established global tradition of timeshift broadcasting. Viewers in the United Kingdom have long had access to ITV1+1, Channel 4+1 and Channel 5+1, while in Ireland RT\u00c9 operates parallel +1 services across its main channels. Across the Tasman, New Zealand\u2019s TVNZ has offered timeshift viewing since 2012, with TVNZ 1+1 and TVNZ 2+1.<\/p>\n
Viewers are reminded that for breaking news and live sport, Channel 10 remains the destination for real-time coverage. 10+1 is a timeshifted service and its content will always reflect what aired on Channel 10 one-hour prior.<\/p>\n
The new channel 10+1 will be available from August 10 on Channel 14.<\/p>\n
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