{"id":478907,"date":"2026-06-15T20:07:09","date_gmt":"2026-06-15T20:07:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/478907\/"},"modified":"2026-06-15T20:07:09","modified_gmt":"2026-06-15T20:07:09","slug":"sir-lucian-grainge-highlights-global-opportunity-for-japanese-artists-ahead-of-music-awards-in-tokyo-where-umg-artists-fujii-kaze-and-mrs-green-apple-win-top-prizes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/478907\/","title":{"rendered":"Sir Lucian Grainge highlights global opportunity for Japanese artists ahead of Music Awards in Tokyo, where UMG artists Fujii Kaze and Mrs. GREEN APPLE win top prizes"},"content":{"rendered":"<p><a target=\"_blank\" class=\"link-relationship\" title=\"People &gt; Sir Lucian Grainge [814 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/people\/sir-lucian-grainge\/\" rel=\"nofollow noopener\">Sir Lucian Grainge<\/a>, Chairman and CEO of <a target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Universal Music Group [4,711 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/universal-music-group\/\" rel=\"nofollow noopener\">Universal Music Group<\/a> (UMG), returned to Tokyo this week to celebrate Japan\u2019s creative talent and attend the second annual Music Awards Japan.<\/p>\n<p>UMG artists Fujii Kaze and Mrs. GREEN <a target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Apple [1,475 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/apple\/\" rel=\"nofollow noopener\">APPLE<\/a> won two of the top prizes at the event, organized by the Culture and Entertainment Industry Promotion Association (CEIPA). Fujii Kaze won Best Album for Prema, while Mrs. GREEN APPLE was named Best Artist at the ceremony in Tokyo on Saturday (June 13).<\/p>\n<p>During the visit, Grainge met artists, songwriters, entrepreneurs, and policymakers, including Ryosei Akazawa, Japan\u2019s Minister of Economy, Trade and Industry.<\/p>\n<p>Akazawa led Japan\u2019s tariff negotiations with the United States.<\/p>\n<p>Akazawa described the meeting in a post on X: \u201cThe chairman remarked that Japan\u2018s music industry has strong global potential from both cultural and market perspectives,\u201d Akazawa wrote.<\/p>\n<p>\u201cWe agreed to work together with the United States to strengthen the international expansion of music originating from Japan.\u201d<\/p>\n<p>Ahead of the ceremony,\u00a0Grainge delivered remarks at an official gala for Music Awards Japan, according to UMG.<\/p>\n<p>Japanese Prime Minister Sanae Takaichi also spoke at the gala, the company said.<\/p>\n<p>The event drew around 1,000 guests, including representatives of the organizations behind CEIPA, the Culture and Entertainment Industry Promotion Association that organizes the awards.<\/p>\n<p>\u201cJapan has always been one of the world\u2019s greatest music nations, home to extraordinary creativity, passionate fans, and artists and songwriters who continually push boundaries.\u201d<\/p>\n<p>Sir Lucian Grainge<\/p>\n<p>Grainge said: \u201cJapan has always been one of the world\u2019s greatest music nations, home to extraordinary creativity, passionate fans, and artists and songwriters who continually push boundaries.<\/p>\n<p>\u201cMy congratulations to CEIPA and everyone who has helped bring Music Awards Japan to life. The return of these awards for a second year reflects both that creative strength and the growing opportunity for Japanese artists to reach new audiences around the world.\u201d<\/p>\n<p>Mrs. GREEN APPLE also took the top artist prize at the inaugural awards in 2025, while Fujii Kaze won the top album award that year for LOVE ALL SERVE ALL.<\/p>\n<p><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/Mrs.-GREEN-APPLE_1-2.jpg\" target=\"_blank\" rel=\"noopener nofollow\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/Mrs.-GREEN-APPLE_1-2.jpg\" target=\"_blank\" rel=\"noopener nofollow\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/Mrs.-GREEN-APPLE_1-2.jpg\" data-lightbox=\"image-set\" data-title=\"\" rel=\"nofollow noopener\" target=\"_blank\"><img class=\"lazyload\" bad-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/Mrs.-GREEN-APPLE_1-2-80x120.jpg\"  data-\/><\/a>Photo credit: Hiroki SugiuraSir Lucian Grainge with Mrs. GREEN APPLE<\/p>\n<p>Music Awards Japan launched in 2025 and is voted on by more than 5,000 music professionals from Japan and abroad.<\/p>\n<p>This year\u2019s edition spanned around 70 award categories.<\/p>\n<p>In February, Mrs. GREEN APPLE became <a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/how-mrs-green-apples-dominance-in-japan-is-driving-a-global-breakthrough-for-the-umg-signed-band\/\" target=\"_blank\" rel=\"noopener nofollow\">the highest-ranked Japanese act in the history of the IFPI Global Artist Chart<\/a>, placing at No. 13 on the 2025 ranking.<\/p>\n<p>They were the only Japanese act on the 2025 chart, which was topped by Taylor Swift.<\/p>\n<p>The band\u2019s anniversary album 10, which has sold more than 1 million copies, also reached No. 10 on the IFPI\u2018s Global Album Chart for 2025.<\/p>\n<p>UMG says the band was Japan\u2019s best-selling act last year, and the No. 2 act in Asia behind South Korea\u2019s Stray Kids.<\/p>\n<p>In July 2025, Mrs. GREEN APPLE became the first act in J-pop history to surpass 10 billion cumulative domestic streams, according to <a target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Billboard [1,671 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/billboard\/\" rel=\"nofollow noopener\">Billboard<\/a> Japan.<\/p>\n<p>Both Fujii Kaze and Mrs. GREEN APPLE are signed to Universal Music Japan.<\/p>\n<p>UMG operates in Japan through Universal Music Japan, whose President and CEO Naoshi Fujikura <a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/naoshi-fujikura-on-breaking-global-superstars-japans-culture-of-superfans-and-umgs-positioning-in-the-worlds-second-largest-music-market\/\" target=\"_blank\" rel=\"noopener nofollow\">told MBW last year<\/a> that the company has tripled its sales over his tenure.<\/p>\n<p><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/King-\uff06-Prince_2.jpg\" target=\"_blank\" rel=\"noopener nofollow\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/King-\uff06-Prince_2.jpg\" target=\"_blank\" rel=\"noopener nofollow\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/06\/King-\uff06-Prince_2.jpg\" data-lightbox=\"image-set\" data-title=\"\" rel=\"nofollow noopener\" target=\"_blank\"><img class=\"lazyload\" bad-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/King-\uff06-Prince_2-80x53.jpg\"  data-\/><\/a>Photo credit: Hiroki SugiuraSir Lucian Grainge and Naoshi Fujikura, along with King &amp; Prince.<\/p>\n<p>The company describes itself as the market leader in Japan, the world\u2019s second-largest recorded music market after the US.<\/p>\n<p>Japan returned to growth in 2025, with <a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/global-recorded-music-revenues-hit-31-7bn-in-2025-up-6-4-yoy-users-of-paid-music-subscriptions-reach-837m\/\" target=\"_blank\" rel=\"noopener nofollow\">recorded music revenues rising 8.9% year-on-year<\/a>, according to the IFPI.Music Business Worldwide<\/p>\n","protected":false},"excerpt":{"rendered":"Sir Lucian Grainge, Chairman and CEO of Universal Music Group (UMG), returned to Tokyo this week to celebrate&hellip;\n","protected":false},"author":2,"featured_media":478908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-478907","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/478907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=478907"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/478907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/478908"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=478907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=478907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=478907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}