![\"Australia](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/1781587278_715_0x0.jpg\")
<\/p>\n<\/p>\n
Apple iPhone 17 Pro Max<\/p>\n
Getty Images<\/p>\n
Apple\u2019s dodgy start in AI could be overturned, two new reports say. Since perception is all we have at this stage, this is important and it indicates what to expect from the iOS 27 software when it\u2019s released. Here\u2019s what the reports say and why it matters. <\/p>\n
ForbesApple iOS 27 Release Date: When You Can Download The New iPhone Software \u2014 Starts NowBy David Phelan<\/a>Apple Intelligence And The Road To iOS 27<\/p>\n Apple announced the next iPhone software, iOS 27, alongside updates for the iPad, Apple Watch, Vision Pro and Mac at its Worldwide Developers Conference on Monday, June 8. <\/p>\n M.G. Siegler is a prominent journalist and venture capitalist and has written on his Spyglass blog<\/a> about Apple\u2019s announcement on the day after the keynote. <\/p>\n \u201cBased on what we saw yesterday, Apple is set to win in AI. At least from a consumer perspective,\u201d Siegler said. That\u2019s quite a claim, and he also talks about the iPhone becoming \u201cthe first true AI device,\u201d in the same piece.<\/p>\n Taking AI Mainstream<\/p>\n Siegler believes that while the announcement may have seemed underwhelming to some, most people (Siegler reckons this adds up to 99% of people) aren\u2019t on the \u201cbleeding edge of AI,\u201d and Apple is about to bring AI usage mainstream. <\/p>\n I agree with this. While some brands are insistent that AI is what their customers are asking for, it\u2019s noticeable that Apple\u2019s latest crop of iPhones, launched with minimal mention of Apple Intelligence, have been record-breaking successes. <\/p>\n \u201cApple seems on the verge of doing what they always do: watching new products and services come about and then jumping in later with a better user experience to win the day,\u201d Siegler said.<\/p>\n His confidence seems partly because there were demos which were recorded live complete with occasional delays which Apple hadn\u2019t edited out, to show their legitimacy. And Siegler liked the fact that Siri AI worked vocally, as people are going to use it. <\/p>\n