The digital audio ad Exchange DAX U.S. has added inventory for Idobi Network as part of a new partnership between the two companies. The deal will allow ad buyers to access Idobi Network\u2019s suite of streaming stations and listeners of alternative, pop-punk, rock, metal and indie music channels.<\/p>\n
Eddie Barella, CEO of Idobi Network, says the move will open the company up to a bigger pool of advertisers than ever before. \u201cThis partnership lets us stay focused on what we do best \u2013 championing the artists and music our listeners love \u2014 while opening Idobi up to a bigger pool of advertisers than ever before,\u201d he says in a joint announcement.<\/p>\n
Founded in 1999, Idobi Network operates the streaming radio service Idobi Radio, as well as companion channels Anthm and Howl. They are home to shows like \u201cMan of the Hour\u201d hosted by Simple Plan’s Sebastien Lefebvre and MusiquePlus’ Patrick Langlois, \u201cThe Gunz Show,\u201d \u201cRock the Walls,\u201d \u201cEJC Show,\u201d and \u201cThe Retrospect.\u201d<\/p>\n
Idobi also offers podcasts, but those are not part of the sales arrangement.<\/p>\n
\u201cIdobi has built one of the most authentic and influential brands in alternative music, with a deeply loyal audience that\u2019s difficult to reach through traditional media,\u201d said Brian Conlan, President of DAX U.S. in the joint announcement. \u201cAdding Idobi to our exclusive publisher network gives advertisers premium access to a highly engaged fan community at scale.\u201d<\/p>\n