{"id":482333,"date":"2026-06-17T19:17:10","date_gmt":"2026-06-17T19:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/482333\/"},"modified":"2026-06-17T19:17:10","modified_gmt":"2026-06-17T19:17:10","slug":"finra-expels-broker-dealer-for-excessive-churning","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/482333\/","title":{"rendered":"FINRA Expels Broker\/Dealer for Excessive Churning"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The Financial Industry Regulatory Authority has expelled a New York-based broker\/dealer for violating federal securities regulations through excessive churning, claiming it was \u201cvirtually impossible for customers to earn a profit.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In addition to expelling the firm Reid &amp; Rudiger, the agency barred co-founder Clifford Reid and CEO Edward Rudiger Jr., from associating with any industry firm. In the 43-page settlement, regulators claim the firm broke the SEC\u2019s Regulation Best Interest rule (as well as FINRA mandates).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">According to FINRA Enforcement Head Bill St. Louis, the \u201cegregious churning and excessive trading in this case resulted in significant customer losses over nearly six years,\u201d and \u201cunderscores FINRA\u2019s unique role\u201d as a self-regulatory organization.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.finra.org\/sites\/default\/files\/2026-06\/reid-rudiger-settlement-061726.pdf?utm_campaign=42850869-Corporate%20Communications%20-%20Press%20Releases&amp;utm_medium=email&amp;_hsenc=p2ANqtz-_Cq7aqTZ9QFSheB0lq4P2s3V5LlQWXs3DkI6coFwGoEgtW7cLNWrpz-5sVUf9SYp48Lr_CAxiC5kfu9Cnw_w8Z10w4_bQAQY5sszXXQhDX0u4KxOU&amp;_hsmi=424242070&amp;utm_content=424242070&amp;utm_source=hs_email\">According to the settlement<\/a>, the firm\u2019s business mainly involved recommending high-volume, high-cost market-timing strategies, focusing on high-net-worth investors reached through cold calling. The firm first registered with FINRA in 1998.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/regulation-compliance\/uyeda-says-sec-focused-on-ria-fiduciary-process-not-product-choice\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Uyeda Says SEC Focused on RIA Fiduciary Process, Not Product Choice<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">During the time period in question (about 2018 to 2023), Rudgier and Reid recommended that clients swap large positions in equity securities of well-known companies, frequently using margin, based on research supposedly conducted by the firm\u2019s supervisor, Marc Harrison.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The heads of the firm would often recommend the same trades for numerous clients, regardless of individual investment profiles. According to FINRA, the co-founders pushed this excessive trading approach across 20 accounts, several of which were also churned (a level of excessive trading committed with intent to defraud or with \u201creckless disregard\u201d).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">According to FINRA, the misconduct was evident in the high cost-to-equity ratios of many of the trades (reflecting the return on investment required to cover commissions and expenses).\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In one account, the cost-to-equity ratio was more than 111%, meaning the client would have needed to generate returns of more than 111% just to break even (other clients\u2019 cost-to-equity ratios were 69% and 67%).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">According to the settlement, the firm\u2019s clients paid about $2 million in commissions during the excessive trading and incurred about $2.7 million in losses.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In addition to kicking out the firm\u2019s co-founders, FINRA suspended firm supervisors Harrison and Kelli Mezzatesta (who also served as the firm\u2019s chief compliance officer), arguing the duo failed to catch red flags, including high cost-to-equity ratios and turnover rates, which FINRA said were \u201ckey metrics\u201d in determining whether excessive trading and churning are taking place.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/regulation-compliance\/lpl-financial-faces-lawsuit-over-phoenix-annuity-sales\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">LPL Financial Faces Lawsuit Over Phoenix Annuity Sales<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">As part of the deal, FINRA suspended the duo for three months, fined them $5,000 each and required them to complete 20 hours of \u201csupervision-related\u201d continuing education.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Harrison and Mezzatesta (as well as Reid and Rudiger) acquiesced to the FINRA settlement stipulations without admitting or denying the findings.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Representatives for the firm did not return a request for comment prior to publication.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/brokercheck.finra.org\/firm\/summary\/47263\">According to the firm\u2019s BrokerCheck page<\/a>, its designation as a \u201cRestricted Firm\u201d is on appeal.<\/p>\n","protected":false},"excerpt":{"rendered":"The Financial Industry Regulatory Authority has expelled a New York-based broker\/dealer for violating federal securities regulations through excessive&hellip;\n","protected":false},"author":2,"featured_media":482334,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[138,246,111,139,69,244,245],"class_list":["post-482333","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-new-zealand","tag-newzealand","tag-nz","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/482333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=482333"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/482333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/482334"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=482333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=482333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=482333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}