Commenters were quick to express their disbelief at the whopping price gap.<\/p>\n
\u201cOnce again, HBC [Hibiscus Coast] getting ripped off for food and fuel,\u201d one person wrote.<\/p>\n
Others said they regularly travelled to other parts of the city because they believed groceries were cheaper elsewhere.<\/p>\n
New World Southmall has a range of special prices on offer this week, including potatoes for 99 cents a kilogram. Photo \/ New World Southmall<\/p>\n
Foodstuffs told the Herald that price differences between New World stores were expected because each supermarket was independently owned and operated. <\/p>\n
\u201cIndividual stores have discretion to vary pricing and run promotions that provide for the needs of their local community, while also taking into account factors such as operating costs, seasonality of produce and stock levels.\u201d <\/p>\n
In this case, it said New World Southmall\u2019s 99c price was part of a week-long birthday promotion, marking a year since the current owner took over the store.<\/p>\n
Selected items had been marked down throughout the produce, butchery and seafood departments as part of the celebrations.<\/p>\n
Foodstuffs also rejected claims that its new Club+ loyalty programme was used to set prices.<\/p>\n
\u201cCustomer loyalty insights from Club+ are used to help us better understand customer preferences so we can deliver more relevant offers, rewards and savings. <\/p>\n
\u201cIt is not used to identify the maximum price customers are willing to pay in a particular community or to set prices on that basis.\u201d<\/p>\n
Foodstuffs and its member stores remained committed to providing customers with value, choice and competitive pricing, while complying with privacy and competition laws.<\/p>\n
The owner of New World Orewa declined to comment to the Herald, but he commented on the Facebook post to explain the situation.<\/p>\n
He said his store was selling potatoes at the recommended retail price, \u201cas is the rest of New World North Island\u201d. <\/p>\n
\u201cSouthmall is having a special celebration of the owner being in the store for one year.<\/p>\n
\u201cThey have chosen to sell a few key lines at a significant negative margin to support this event.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Commenters were quick to express their disbelief at the whopping price gap. \u201cOnce again, HBC [Hibiscus Coast] getting…\n","protected":false},"author":2,"featured_media":483254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[49811,74,9526,51,1558,5432,138,3595,4187,43714,1342,58925,38114,305,101,130,117,111,139,69,59552,126953,3333,15749,12229,4514,312,27053,16739,653,242713,20247,131,14005,377],"class_list":["post-483253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-49811","tag-after","tag-another","tag-auckland","tag-been","tag-between","tag-business","tag-by","tag-cost","tag-discovering","tag-five","tag-foodstuffs","tag-gap","tag-have","tag-left","tag-more","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-potato","tag-potatoes","tag-price","tag-promotion","tag-result","tag-same","tag-says","tag-shocked","tag-shoppers","tag-stores","tag-storespecific","tag-stunned","tag-than","tag-times","tag-world"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/483253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=483253"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/483253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/483254"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=483253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=483253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=483253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}