A cult-favourite cookie brand has sent shoppers into a frenzy after finally dropping a highly-anticipated gluten-free version of its iconic biscuit. <\/p>\n
For the very first time, Aussie shoppers can enjoy the classic chocolate and vanilla creme combination of an OREO cookie without the gluten, with the new dietary-friendly range officially landing on supermarket shelves nationwide.<\/p>\n
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Andra Dempster from Mondel\u0113z International, the company that owns OREO, said the launch is about making the iconic treat accessible for everyone.<\/p>\n
\u201cOREO has been a household favourite in Australia for decades, but for those managing a gluten-free diet, that experience has always been out of reach,\u201d Mr Dempster told news.com.au.<\/p>\n
\u201cThis launch is about changing that.<\/p>\n
\u201cOREO Gluten Free delivers the crispy choc cookie and sweet vanilla creme that Australians know and love, making it the perfect treat for afternoon snacking, sharing with friends or enjoying as a family.<\/p>\n
The Gluten Free Original is available now at Woolworths, Coles, and selected independent retailers like IGA for $4.50.<\/p>\n
The launch comes as demand for high-quality dietary alternatives surges, with recent Quantium data revealing that almost 37 per cent of Aussie shoppers are now purchasing gluten-free products during their grocery runs.<\/p>\n
\u2018Finally\u2019: Social media frenzy<\/p>\n
Following the announcement, prominent content creators quickly jumped on social media to claim the product was \u201cdelicious\u201d and tasted remarkably similar to the original OREO.<\/p>\n
Aussie influencer Sophia Begg<\/a>, known as \u201csophadophaa\u201d online, shared her hot take<\/a> on the new range with her millions of followers.<\/p>\n \u201cGuess what I found!\u201d Begg shared on TikTok. <\/p>\n \u201cGluten-free OREOs! We really don\u2019t get much over here in the gluten-free world.<\/p>\n \u201cThey\u2019re pretty good\u2026 I could smash these with tea,\u201d she said, adding that they were \u201cextra\u201d crunchy.<\/p>\n Last year, the 22-year-old collaborated with popular Aussie wellness brand Tropeaka <\/a>to create her own signature matcha blend that\u2019s 100 per cent gluten and dairy-free.<\/p>\n Another popular content maker, Hannah Fitzy, shared <\/a>that they definitely didn\u2019t taste like \u201cother gluten-free biscuits\u201d she\u2019s tried before.<\/p>\n \u201cOh, gosh, yum,\u201d she shared on TikTok. \u201cI reckon I could eat this whole packet!\u201d<\/p>\n