A new alliance has formed between a Hollywood studio and a tech juggernaut.\u00a0<\/p>\n
On Monday, Google DeepMind announced a $75 million investment (per the WSJ)<\/a> into popular indie film studio A24, known for hits like \u201cMarty Supreme,\u201d \u201cEverything Everywhere All At Once,\u201d and the latest blockbuster \u201cBackrooms.\u201d Google DeepMind is billing the investment as a partnership, a \u201cfirst-of-its-kind\u201d<\/a> that will see the two companies create AI tools for filmmaking, with Google DeepMind receiving \u201cfeedback and guidance from leading artists.\u201d A24 has recently worked with big names like Timoth\u00e9e Chalamet and Anne Hathaway on several projects.\u00a0<\/p>\n \u201cWe believe the best way to develop tools that empower artists is to work directly with them,\u201d Demis Hassabis, Google DeepMind co-founder and CEO, said in a press release. \u201cBy collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.\u201d\u00a0<\/p>\n Though controversy has swirled around Hollywood over the use of AI in movies, A24 would be far from the first studio to explore integrating AI into the creative process. Netflix announced earlier this year that it was buying<\/a> Ben Affleck\u2019s company, InterPositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon\u2019s MGM Studios launched<\/a> an AI unit focused on developing tools for television and movie production.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"A new alliance has formed between a Hollywood studio and a tech juggernaut.\u00a0 On Monday, Google DeepMind announced…\n","protected":false},"author":2,"featured_media":490382,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[20473,365,363,364,19518,111001,5941,409,111,139,69,145],"class_list":["post-490381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-a24","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-deepmind","tag-filmmaking","tag-in-brief","tag-movies","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/490381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=490381"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/490381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/490382"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=490381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=490381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=490381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}