{"id":490658,"date":"2026-06-22T23:46:27","date_gmt":"2026-06-22T23:46:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/490658\/"},"modified":"2026-06-22T23:46:27","modified_gmt":"2026-06-22T23:46:27","slug":"aussies-divided-as-vegemites-first-new-product-in-six-years-hits-coles-and-woolworths","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/490658\/","title":{"rendered":"Aussies divided as Vegemite’s first new product in six years hits Coles and Woolworths"},"content":{"rendered":"

Vegemite<\/a> has released a “milder” version of its iconic<\/a> yeast spread that’s specifically designed for one portion of Australia’s population.<\/p>\n

For more than 100 years, the product has been a staple in Australian pantries, and now shoppers can get their hands on a new version: Vegemite<\/a> Kids.<\/p>\n

The signature umami character is still firmly intact, but it’s been made for younger taste buds. It’s also perfect for tourists<\/a> who want to give the iconic spread a try but aren’t keen on the full flavour.<\/p>\n

There is 50 per cent less salt in the mix, and it has a smoother texture that’s easier to spread. But it still contains B Vitamins like the Original Vegemite recipe – including B1, B2, B3, B6, folate (B9) and B12.<\/p>\n

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It’s been almost six years since the brand launched a new product, the last being the Vegemite Squeezy in October 2020, which offered the classic spread in an upside-down, squeezable bottle.<\/p>\n

Tegan Froud, Senior Brand Manager at Bega Group, said Vegemite is already a renowned brand, but they want to keep innovating to embrace new customers.<\/p>\n

“Vegemite Kids is how we make the next generation mitey,” she said.<\/p>\n

“It’s also about meeting kids right at the start of that journey and giving them something that’s unmistakably Vegemite just a little milder in flavour.”<\/p>\n

It’s already hit the shelves at Coles, Woolworths and other retailers and costs $5.70 for a 220g jar.<\/p>\n

\"A<\/p>\n

The new Vegemite Kids product (pictured) is now available at Coles and Woolworths nationwide in the spreads aisle.<\/p>\n

(Supplied\/Vegemite)<\/p>\n

When details of the new flavour were first revealed, Aussies were torn on how they felt.<\/p>\n

Some people welcomed the milder flavour, while others believed the recipe shouldn’t be touched.<\/p>\n

“If your kid’s too soft to handle Vegemite, they don’t deserve it. It’s part of the initiation as an Aussie kid,” wrote one person on social media.<\/p>\n

“The salt is what I love about Vegemite. Eat it by the teaspoon,” added another.<\/p>\n

“Nothing wrong with reducing salt content, there should be more low salt options, especially with tinned foods,” said a third.<\/p>\n

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