{"id":490766,"date":"2026-06-23T01:35:09","date_gmt":"2026-06-23T01:35:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/490766\/"},"modified":"2026-06-23T01:35:09","modified_gmt":"2026-06-23T01:35:09","slug":"nz-muscle-pulls-protein-and-creatine-supplements-after-review","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/490766\/","title":{"rendered":"NZ Muscle pulls protein and creatine supplements after review"},"content":{"rendered":"<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">\u201cNZ Muscle apologises for these issues and invites affected customers to request refunds directly.\u201d<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">The company\u2019s statement followed a YouTube video that raised concerns about the company\u2019s packing, labelling and regulatory compliance.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">New Zealand Food Safety acting deputy director-general Mike Inglis said the agency was aware of the claims and \u201cexamining the evidence\u201d.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">\u201cIf there was any breach of food safety regulations or risk to consumers we would take appropriate action,\u201d Inglis said.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">The Commerce Commission was assessing whether it would undertake an investigation into the company.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">Simon Pope, head of fair trading and product safety investigations, said  it had received 26 concerns about NZ Muscle between November 2016 and the publication of the YouTube video.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">\u201cThis includes the 2021 concern publicised in the video. At the time, the concern was assessed and screened but did not progress to an investigation,\u201d Pope said.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">\u201cWhile we cannot investigate every concern, they collectively provide us with crucial intel and data on trends.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">\u201cIn light of the fresh allegations as to the scale and ongoing nature of the conduct, we can confirm we are currently reassessing this matter.\u201d<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">NZ Muscle said it would co-operate fully with any investigation and \u201crejects any other claims made against its products or processes\u201d.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">The company said it holds a current food registration under the Food Act 2014, as well as Hasta (Human and Supplement Testing Australia) certifications.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">NZ Muscle was founded by Dion Roosenbrand in 2006.<\/p>\n<p class=\"KYZkfFLMYZDtBgBwd\" style=\"display:none\">It operates nine stores offering protein powders, sports nutrition products, vitamins and health supplements from nearly 100 brands, including its own NZ Muscle-branded range.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cNZ Muscle apologises for these issues and invites affected customers to request refunds directly.\u201d The company\u2019s statement followed&hellip;\n","protected":false},"author":2,"featured_media":490767,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[74,95,38860,138,1146,4381,71,82,1452,48232,661,12942,111,139,69,185756,3383,2859,28221,5196,659,762,1133,24562,17197,3608,80],"class_list":["post-490766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-after","tag-and","tag-apologised","tag-business","tag-creatine","tag-customers","tag-from","tag-identified","tag-issues","tag-labelling","tag-major","tag-muscle","tag-new-zealand","tag-newzealand","tag-nz","tag-packing","tag-products","tag-protein","tag-pulls","tag-removed","tag-retailer","tag-review","tag-sale","tag-supplement","tag-supplements","tag-were","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/490766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=490766"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/490766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/490767"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=490766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=490766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=490766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}