{"id":493524,"date":"2026-06-24T18:02:06","date_gmt":"2026-06-24T18:02:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/493524\/"},"modified":"2026-06-24T18:02:06","modified_gmt":"2026-06-24T18:02:06","slug":"startup-founders-need-a-new-sales-playbook","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/493524\/","title":{"rendered":"Startup Founders Need a New Sales Playbook"},"content":{"rendered":"<p class=\"Paragraph-module-scss-module__UwInRW__text\" data-first-paragraph=\"true\">Starting a technology company in today\u2019s world is fundamentally different from doing so a decade ago. Innovation cycles have accelerated and go-to-market execution has become more complex. Buyers are flooded with competing solutions, and founders face a level of skepticism and noise that traditional sales methodologies were not designed to address.<\/p>\n","protected":false},"excerpt":{"rendered":"Starting a technology company in today\u2019s world is fundamentally different from doing so a decade ago. Innovation cycles&hellip;\n","protected":false},"author":2,"featured_media":493525,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[138,336,111,139,69],"class_list":["post-493524","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/493524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=493524"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/493524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/493525"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=493524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=493524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=493524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}