{"id":493966,"date":"2026-06-25T00:11:52","date_gmt":"2026-06-25T00:11:52","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/493966\/"},"modified":"2026-06-25T00:11:52","modified_gmt":"2026-06-25T00:11:52","slug":"first-home-buyers-grab-their-moment-in-soft-market-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/493966\/","title":{"rendered":"First-home buyers grab their moment in soft market"},"content":{"rendered":"<p>First-home buyers are making the most of an absence of competition to snap up properties in a quiet market, new data shows.<\/p>\n<p>By Susan Edmunds of <a href=\"https:\/\/www.rnz.co.nz\/news\/business\/620403\/first-home-buyers-grab-their-moment-in-soft-market\" target=\"_blank\" rel=\"nofollow noopener\">RNZ<\/a><\/p>\n<p>Cotality has released its latest buyer classification data, which shows that although overall New Zealand property sale numbers are falling, first-home buyers are increasingly active, and now make up 27.7% of all purchases. First-home buyers are making about 2% more purchases than they were a year ago.<\/p>\n<p>That makes them the largest single cohort in the market.<\/p>\n<p>Over the first five months of the year 36,152 properties changed hands, down 4.7% on the same time in 2025 but first-home buyers bought 10,025 of them, up from 9794 the same time a year earlier.<\/p>\n<p>Cotality chief property economist Kelvin Davidson said there was continued strength among those buyers. &#8220;Their market share continues to just creep higher every quarter from record high to record high \u2026 it&#8217;s actually because they&#8217;re doing more deals.<\/p>\n<p>&#8220;In an overall market where the number of sales is going down\u2026 First home buyers are actually buying more properties.&#8221;<\/p>\n<p>Simplicity chief economist Shamubeel Eaqub said first-home buyers could also be motivated to move now by the prospect of interest rates rising towards the later part of this year. &#8220;It feels like there are a few other drivers that are creating that momentum.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/economist-shamubeel-eaqub-655JH7WBW5C2NMCDIGJTBQEUWQ.jpg\" alt=\"Simplicity chief economist Shamubeel Eaqub said first-home buyers could also be motivated to move now by the prospect of interest rates rising towards the later part of this year.\" width=\"800\" height=\"450\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Simplicity chief economist Shamubeel Eaqub said first-home buyers could also be motivated to move now by the prospect of interest rates rising towards the later part of this year. (Source: 1News)<\/p>\n<p>Davidson said although the flow of new listings coming on to the market had eased, buyers still had a lot to choose from and that was keeping prices flat. Cotality data showed values about 0.6% below where they were a year ago. Over three months, national values were up 0.1% but Auckland was down 0.5%, Wellington down 0.6% and Christchurch up 1.4%.<\/p>\n<p>The number of purchases being made by people moving from another owner-occupied house was down about 11% in the year to date, and investor activity was down about 6%.<\/p>\n<p>Davidson said investors might be worrying about the possibility of a tax change if Labour took power after the election, and could be doubting their long-term capital growth prospects.<\/p>\n<p>&#8220;They were showing signs of a comeback through the last couple of years but we&#8217;ve got to the start of this year and perhaps they&#8217;re just starting to tail off a bit. It could be due to any number of factors when there&#8217;s uncertainty obviously in the economy and job uncertainty\u2026 the election is looming as well and we know that tax is going to be a feature of that.&#8221;<\/p>\n<p>He said some were wondering whether Labour planned to bring back its plan to remove investors&#8217; ability to deduct interest from their income for tax purposes.<\/p>\n<p>New Zealand real estate is now worth a combined $1.67 trillion, and there is $398 billion in debt on it.<\/p>\n<p>About 48% of household assets are held in residential real estate.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/couple-standing-in-front-of-their-home-with-a-for-sale-sign-66UC35CXVZBXHANZLNIW4AV5FY.jpg\" alt=\"&quot;In an overall market where the number of sales is going down&#x2026; First home buyers are actually buying more properties.&quot;\" width=\"800\" height=\"533\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">&#8220;In an overall market where the number of sales is going down\u2026 First home buyers are actually buying more properties.&#8221; (Source: istock.com)<\/p>\n<p>Davidson said the market had been generally flat since the post-Covid downturn.<\/p>\n<p>&#8220;It&#8217;s a market that&#8217;s been pretty stable for a number of years now whichever cut of the data you look at and it doesn&#8217;t appear there&#8217;s too much coming to throw that off course.<\/p>\n<p>&#8220;Some of the economic indicators are a bit soft but others have been a bit more resilient. I think the conditions we&#8217;ve seen in the past three to six months are set to stay in place.&#8221;<\/p>\n<p>Rents could be at a turning point, Davidson said.<\/p>\n<p>&#8220;Stats NZ figures remain a bit volatile but showed a modest rise in rents of 0.7% in the year to May after a 0.4% increase in April.&#8221;<\/p>\n<p>But he said any sharp upturn was not likely given migration was still slow and rents were high compared to incomes.<\/p>\n<p>&#8220;The falls we had previously seen are starting to peter out a bit. I think there&#8217;s still decent choice out there for tenants&#8230; it&#8217;s probably more reaching the floor and going flat, like we&#8217;ve seen with lots of other property indicators. Possibly a wee bit of a shift in momentum might be the right word.&#8221;<\/p>\n<p class=\"text-greyDarkFaded\">The morning headlines including an unwelcome passenger hitches a ride on a prison van\u2026 a plan to rescue crew stranded in the strait of Hormuz.. and a baby goat named after the football goat Lionel Messi. (Source: 1News)<\/p>\n","protected":false},"excerpt":{"rendered":"First-home buyers are making the most of an absence of competition to snap up properties in a quiet&hellip;\n","protected":false},"author":2,"featured_media":493967,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[138,219,111,139,69,814],"class_list":["post-493966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy","tag-new-zealand","tag-newzealand","tag-nz","tag-property"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/493966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=493966"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/493966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/493967"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=493966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=493966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=493966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}