{"id":494499,"date":"2026-06-25T07:32:11","date_gmt":"2026-06-25T07:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/494499\/"},"modified":"2026-06-25T07:32:11","modified_gmt":"2026-06-25T07:32:11","slug":"transform-magazine-dogs-trust-bold-brand-refresh-reflects-an-evolution-in-personality-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/494499\/","title":{"rendered":"Transform magazine: Dogs Trust bold brand refresh reflects an evolution in personality &#8211; 2026"},"content":{"rendered":"<p>        The dog rehoming and rescue charity needed a way to build on its 2020 rebrand and create a more expressive identity system. Continuing its partnership with London-based creative brand agency The Clearing, Dogs Trust launched a brand refresh with evolved visuals and an expanded personality.<\/p>\n<p>At its core, Dogs Trust\u2019s identity system is bigger and bolder, working across all channels with an emphasis on digital.<\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/dt_presspack_typography.png\" alt=\"alt\"\/><\/p>\n<p>The brand\u2019s wordmark was subtly refined, emboldening both words and highlighting the existing circular logo for a stronger sense of movement.\u00a0The colour palette introduces warm tones inspired by the world of dogs with hues titled Red Setter, Biscuit and Blonde. Typography remains rooted in Dogs Trust\u2019s custom typeface, Fido, with new support from secondary font, Work Sans. <\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/dt_presspack_colours.png\" alt=\"alt\"\/><\/p>\n<p>Homer, the charity\u2019s mascot, is no longer bound to the logo. As his personality and role within the brand expand, he can be used in a variety of applications. A wider cast of characters joins Homer, created by illustrator Mr. Griff, and a broader illustration suite, created by Cathy Hogan. The art features more people and dogs in training-led scenarios to represent the charity\u2019s rehoming and prevention work.\u00a0<\/p>\n<p>The Clearing reimagined Dogs Trust\u2019s brand photography through a \u2018dog\u2019s eye view\u2019 approach with more honest and organic imagery to convey the everyday bond between dogs and people.<\/p>\n","protected":false},"excerpt":{"rendered":"The dog rehoming and rescue charity needed a way to build on its 2020 rebrand and create a&hellip;\n","protected":false},"author":2,"featured_media":494500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[243255,234174,3498,35354,865,139976,247591,27465,76404,247589,247585,56731,247588,111,139,69,247586,35364,247590,145,93236,247584,247587,888],"class_list":["post-494499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai-transformation","tag-business-innovation","tag-business-strategy","tag-business-transformation","tag-digital-transformation","tag-executive-leadership","tag-future-business","tag-future-of-work","tag-growth-strategy","tag-industry-insights","tag-innovation-trends","tag-leadership-insights","tag-modern-leadership","tag-new-zealand","tag-newzealand","tag-nz","tag-organisational-change","tag-professional-development","tag-sustainability-strategy","tag-technology","tag-technology-innovation","tag-transform-magazine","tag-transformation-strategy","tag-workplace-innovation"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/494499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=494499"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/494499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/494500"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=494499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=494499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=494499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}