Microsoft\u2019s Xbox blog:<\/p>\n
Effective August 1, 2026, we will be updating prices worldwide.
\nThe price of XBOX consoles will increase by US$100 for 512 GB
\nmodels and US$150 for 1 TB models. We will also be sunsetting our
\n2 TB model.<\/p>\n
Last October, we increased XBOX console price by $20-$70 in the
\nU.S. We hoped another price increase would not be necessary, and
\nwe have spent the last several months working with suppliers on
\noptions. Unfortunately, console storage and memory prices have
\nincreased by more than 2.5\u00d7 and we expect another doubling by the
\nfall of 2027. The entire consumer electronics industry is
\nstruggling with the current components crisis, but the effects are
\nparticularly hard on consoles. Unlike phones, computers, speakers,
\nand other consumer devices, consoles are typically not sold at a
\nprofit, but instead for less than they cost to make.<\/p>\n
I\u2019m not offended they\u2019re increasing prices. I\u2019m offended only that they want people to style \u201cXbox\u201d in all caps. And cry me a river regarding that \u201ctypically not sold at a profit\u201d line they love to pull out.<\/p>\n
What\u2019s most telling is that Microsoft is sunsetting the high-end Xbox model with 2 TB of storage, not the low-end 512 GB one. High-end configurations typically have the highest profit margins. Not in this crisis, however. That\u2019s similar to the way that Mac Studios with the M3 Ultra are now only available with the base RAM configuration: 96 GB<\/a>. When the M3 Ultra chip debuted in March 2025<\/a>, Apple offered upgrades to 256 and 512 GB of RAM for $1,600 and $4,000 respectively. Now they don\u2019t offer those tiers of RAM at any price. The only way to buy a Mac Studio with more than 96 GB of RAM is to buy a used one\u2009\u2014\u2009which eBay sellers are offering for $25,000 to $30,000<\/a>.<\/p>\n \u2605 Saturday, 27 June 2026<\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft\u2019s Xbox blog: Effective August 1, 2026, we will be updating prices worldwide. The price of XBOX consoles…\n","protected":false},"author":2,"featured_media":13175,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":["post-498834","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/498834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=498834"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/498834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/13175"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=498834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=498834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=498834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}