{"id":50813,"date":"2025-09-29T21:39:13","date_gmt":"2025-09-29T21:39:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/50813\/"},"modified":"2025-09-29T21:39:13","modified_gmt":"2025-09-29T21:39:13","slug":"all-you-need-to-know-about-the-made-in-india-messaging-app","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/50813\/","title":{"rendered":"All You Need To Know About The Made-In-India Messaging App"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/arattai-1-2025-09-f5016b176139fa402270c300df572078.png\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39\"\/><\/p>\n<p> Days after Prime Minister Narendra Modi\u2019s Swadeshi call, Zoho\u2019s homegrown messaging app Arattai has seen a 100x surge in Arattai traffic in three days, with new sign-ups going vertical from 3,000 per day to 3,50,000 per day. (Image: Arattai)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/arattai-2-2025-09-d4ac256b4cd256cea7f6da0a7284e45d.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> &#8220;We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K\/day to 350K\/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work. As we add a lot more infrastructure, we are also fine-tuning and updating the code to fix issues as they arise. We have all-hands-on-deck working flat out,&#8221; Zoho\u2019s Chief Scientist Sridhar Vembu said in a post on X. (Image: Arattai)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/zoho-3-2025-09-d4ac256b4cd256cea7f6da0a7284e45d.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> The name Arattai, which means \u201ccasual chat&#8221; in Tamil, reflects the app\u2019s focus on simple, everyday communication. Users can send text messages, media, and documents, make voice and video calls, create stories and channels, and more. Businesses can also use Arattai to reach wider audiences through its content-sharing features. (Image: Arattai)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/arattai-4-2025-09-00b967edcc564e130ddcb20bc0de1987.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> Built with privacy in mind, Arattai offers end-to-end encrypted calls to ensure secure communication. According to the developers, the app is part of Zoho\u2019s larger mission to deliver reliable and safe Indian alternatives to global tech products. (Image: Canva)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/WhatsApp-5-2025-09-2b1f8e641d62f8637550b35d7af85432.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> Arattai was launched in January-2021 following American messaging app WhatsApp&#8217;s changes to its privacy policy. (Image: Canva)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/Zoho-Corporation-6-2025-09-8956076b41324311eb7ece71e893e00a.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> Zoho Corporation, the company behind Arattai, was founded in 1996 by Sridhar Vembu and Tony Thomas. Headquartered in Chennai, Zoho is known for its wide range of business applications, offering over 55 tools including email, accounting, HR, project management, CRM, and more. (Image: Instagram)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/zoho-7-2025-09-bc8916abd0f6e50fdeafe4039d515c8a.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> Zoho serves more than 130 million users in over 150 countries. Its global clients include major companies such as Amazon, Netflix, Deloitte, Puma, Toyota, Sony, and L\u2019Or\u00e9al. The company operates under the slogan: \u201cMade in India. Made for the world.&#8221; (Image: Instagram)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/Arattai-8-2025-09-4b4596b2c86fcfc9e429373707c48c0c.jpg\" alt=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" title=\"Arattai: All You Need To Know About The Made-In-India Messaging App\" class=\"jsx-6a1e32423ad68b39 lazyload\"\/><\/p>\n<p> This is not the first time we are seeing another WhatsApp challenger coming to the fore and trying what many others have done earlier had mostly failed to dislodge the undisputed leader. Can Arattai shake that barrier and get more people to connect? (Image: Canva)<\/p>\n","protected":false},"excerpt":{"rendered":"Days after Prime Minister Narendra Modi\u2019s Swadeshi call, Zoho\u2019s homegrown messaging app Arattai has seen a 100x surge&hellip;\n","protected":false},"author":2,"featured_media":50814,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[43953,342,111,139,69,145,43954],"class_list":{"0":"post-50813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-messaging-app","9":"tag-mobile","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz","13":"tag-technology","14":"tag-zoho"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/50813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=50813"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/50813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/50814"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=50813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=50813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=50813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}