{"id":512107,"date":"2026-07-06T08:59:08","date_gmt":"2026-07-06T08:59:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/512107\/"},"modified":"2026-07-06T08:59:08","modified_gmt":"2026-07-06T08:59:08","slug":"from-ooshies-to-smeg-knives-the-supermarket-giveaways-that-hooked-kiwis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/512107\/","title":{"rendered":"From Ooshies to Smeg knives: The supermarket giveaways that hooked Kiwis"},"content":{"rendered":"<p>5. New World\u2019s Spiegelau glasses<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">During the inaugural 2019 promotion, New World granted shoppers a sticker for every $20 spent, and once a certain number of stickers were collected, they could be exchanged for <a href=\"https:\/\/www.nzherald.co.nz\/nz\/reprieve-for-some-new-world-shoppers-extra-spiegelau-glassware-on-way-after-customers-missed-out\/WDCF5RYU6A6X2NVWESXGEI4F3Q\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/reprieve-for-some-new-world-shoppers-extra-spiegelau-glassware-on-way-after-customers-missed-out\/WDCF5RYU6A6X2NVWESXGEI4F3Q\/\">different types of glasses.<\/a><\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Some customers were irate after being left with empty wallets and no glassware after many stores ran out of stock.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The promotion ran over the Christmas break from early November 2019 to January 12 and more than 700,000 sets \u2013 or 1.4 million glasses \u2013 were collected.<\/p>\n<p><img  alt=\"Many shoppers were upset after stores ran out of stock. Photo \/ New World Facebook\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Many shoppers were upset after stores ran out of stock. Photo \/ New World Facebook<\/p>\n<p>4. Countdown\u2019s Farm Bricks<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Countdown (now Woolworths) launched Bricks in 2021 with Lego-like brick collectables made from 80% of hard-to-recycle recycled plastic.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Shoppers could build their own eco-friendly supermarket, complete with aisles of groceries, supermarket staff, solar panels, produce and even a free fruit bowl for kids.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">It appears that drew <a href=\"https:\/\/www.nzherald.co.nz\/nz\/toy-titan-lego-sends-warning-to-countdown-over-bricks-campaign\/WXWCSCCLX3253VWIR6WQ465Y6U\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/toy-titan-lego-sends-warning-to-countdown-over-bricks-campaign\/WXWCSCCLX3253VWIR6WQ465Y6U\/\">the ire of the Danish toy production <\/a>company Lego who told shoppers not to be confused with its products \u2013 although it held back on legal action.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Countdown followed up the promotion with Bricks Farm, where shoppers (or their children) could build their own farm, in a nod to the farmers who supply its supermarkets.<\/p>\n<p><img  alt=\"Danish toy company Lego wanted everyone to know this was not their product. \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Danish toy company Lego wanted everyone to know this was not their product. <\/p>\n<p>3. New World\u2019s Little Garden<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The Little Garden promotion ran for multiple years and rewarded customers with seedling kits. There were 24 varieties including carrots, cauliflower, broccoli, beetroot and edible flowering plants such as pansies.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Instead of spending the money to collect each kit, a determined Trade Me user got their hands on a full set in a 2020 auction.<\/p>\n<p><img  alt=\"There were a total of 68 bids in the auction. Photo \/ Trade Me\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>There were a total of 68 bids in the auction. Photo \/ Trade Me<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The full 24-piece set, <a href=\"https:\/\/www.nzherald.co.nz\/lifestyle\/new-zealanders-in-bidding-war-to-win-a-full-little-garden-collection\/BOJMVJEAH762YRIJ46MZOT62SY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/lifestyle\/new-zealanders-in-bidding-war-to-win-a-full-little-garden-collection\/BOJMVJEAH762YRIJ46MZOT62SY\/\">sold on Trade Me in 2020 for $72.<\/a><\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The Trade Me listing had 68 bids and 277 people watching the listing.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Each Little Garden seedling has its own name \u2013 from Baron von Basil, and Orla Onion, to Tamaiti Tomato.<\/p>\n<p>2. New World\u2019s Little Shop<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The Little Shop promotion in 2013 allowed customers who spent more than $40 at <a href=\"https:\/\/www.nzherald.co.nz\/nz\/little-shop-promo-big-hit\/5KIKVVQMKTE2ZDBJF7OHCDA7LE\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/little-shop-promo-big-hit\/5KIKVVQMKTE2ZDBJF7OHCDA7LE\/\">New World to get a miniature product<\/a> \u2013 anything from petit pineapples to tiny tins of peaches. There were 44 products in the set.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">New World Masterton manager Ivan Birch said the promotion was a hit with children and adults alike.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">\u201cI think it\u2019s brought out the inner child in all our customers,\u201d he said.<\/p>\n<p><img  alt=\"Ivan Birch with some of the miniatures on offer in 2013. Photo \/ NZME\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Ivan Birch with some of the miniatures on offer in 2013. Photo \/ NZME<\/p>\n<p>1. New World\u2019s Smeg Knives<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">New World\u2019s Smeg knife promotion in 2021 was one of New Zealand\u2019s most successful giveaways, dubbed the \u201cThe Summer of Smeg\u201d by Foodstuffs North Island chief executive Chris Quin.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Towards the end of the promotion, <a href=\"https:\/\/www.nzherald.co.nz\/lifestyle\/smeg-frenzy-stickers-knife-sets-selling-for-insane-prices-on-trademe\/B5DUXR3BSG5FKURRYETKHBHQLY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/lifestyle\/smeg-frenzy-stickers-knife-sets-selling-for-insane-prices-on-trademe\/B5DUXR3BSG5FKURRYETKHBHQLY\/\">customers were struggling to get their hands on the coveted knife blocks<\/a>, with the majority of stores across the country running out of products.<\/p>\n<p><img  alt=\"Full sets were going on TradeMe for anywhere from $300 to $650. \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Full sets were going on TradeMe for anywhere from $300 to $650. <\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">The Commerce Commission even received two complaints about the promotion.<\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Consumer NZ chief executive Jon Duffy said of the complaints it saw, customers appeared annoyed they weren\u2019t adequately informed that some of the promotional products weren\u2019t available, before they commenced shopping. <\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">Stickers and products quickly went up on Trade Me. <\/p>\n<p class=\"KGVqebHjEg\" style=\"display:none\">A complete set of knives was selling for $600 with 27 people watching the auction, while a full sticker booklet was up for sale at $325 with more than 20 people placing their bids to try and nab it.<\/p>\n","protected":false},"excerpt":{"rendered":"5. New World\u2019s Spiegelau glasses During the inaugural 2019 promotion, New World granted shoppers a sticker for every&hellip;\n","protected":false},"author":2,"featured_media":512108,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45621,1863,138,67019,1342,71,254757,10938,13629,296,194,807,133576,700,13457,111,139,69,254614,10903,15749,8766,32260,16739,254756,653,97,1120,1361,223,61,102,92],"class_list":["post-512107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-announcing","tag-back","tag-business","tag-entice","tag-five","tag-from","tag-giveaways","tag-herald","tag-hooked","tag-into","tag-kiwi","tag-kiwis","tag-knives","tag-latest","tag-look","tag-new-zealand","tag-newzealand","tag-nz","tag-ooshies","tag-popular","tag-promotion","tag-promotions","tag-proved","tag-shoppers","tag-smeg","tag-stores","tag-supermarket","tag-takes","tag-that","tag-the","tag-to","tag-with","tag-woolworths"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/512107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=512107"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/512107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/512108"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=512107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=512107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=512107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}