{"id":514870,"date":"2026-07-07T23:30:22","date_gmt":"2026-07-07T23:30:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/514870\/"},"modified":"2026-07-07T23:30:22","modified_gmt":"2026-07-07T23:30:22","slug":"meet-the-founder-quantum-jump","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/514870\/","title":{"rendered":"Meet the founder: Quantum Jump"},"content":{"rendered":"

In the June-August 2026 issue of NZ Marketing magazine, we asked agency founders to tell us the story behind why they started their agency, their favourite thing, what they\u2019ve learned and their best advice.<\/p>\n

\"\"Tell us the story behind founding your agency.<\/p>\n

Having sold my first agency justONE to Clemenger Group in 2013, I worked within the Group running 99 and justONE until late 2018, then took a year off.<\/p>\n

People thought I was retiring. It was a chance to reset. Maybe I would open a wine bar, an art gallery or a Four Square? Rather quickly, former clients got in touch and asked if I might help with CRM, loyalty and digital.<\/p>\n

It started as consulting, but it became clear that if I wanted to set up another agency, the demand was there. In particular, Jules Lloyd-Jones at Mitre 10, and Steve Bayliss (then at Sky TV), were huge supporters and helped me get my mojo back. I was loving it, back at the coalface, solving client challenges. The opportunity was to create a right-shaped agency for the new age of advertising, focused on data driven advertising, CRM and loyalty.<\/p>\n

\"\"Ben Goodale founded Quantum Jump in 2019.What\u2019s your favourite thing about running your own agency?<\/p>\n

Freedom. I\u2019m not very good with rules and structure, so it was always a bit of a challenge being inside a network, albeit Clems were very good to me.<\/p>\n

Being independent means it\u2019s easier to choose to invest in people and resources, and to not have to worry about every last $ as we aren\u2019t passing everything back to New York. That makes it all a bit more relaxing and we can focus on the client work rather than accounting.<\/p>\n

We can also be much more choosy about who we work with as it\u2019s our own decision, not driven by a P&L. When we decided to commission our own research into loyalty in NZ, we didn\u2019t have to seek group permission or anything.<\/p>\n

What\u2019s the most important thing you\u2019ve learned?<\/p>\n

I don\u2019t think it\u2019s a revelation that people make the difference. I\u2019ve been very fortunate to have had a lot of team members who\u2019ve stuck with me over the years, or come and gone and come back again.<\/p>\n

So Quantum Jump<\/a> is a wonderful mix of former justONE team members (especially Drew Ayers, Amy Watson and Justin Biddle), Wayne Pick who I worked with at TEQUILA\\ even before that, and more recent joins including Zo\u00eb Macdonald-Mair (our first hire!) and Helen McGrath, and Rachel Wintle who heads up our new Sydney offering.<\/p>\n

We\u2019ve a wonderful blend of deep experience and freshness with our digital natives. What our people bring is perspective, experience, expertise, but also curiosity and a sense of fun. As a crew, obviously many of us have enjoyed working together a long time, and that extends to many wonderful clients who have returned time and again.<\/p>\n

\"\"Recent work from Quantum Jump.What\u2019s the best piece of advice you\u2019ve received or given out?<\/p>\n

I think the simplest one I always say to people is be a customer of the brands you work with.<\/p>\n

Your experience as a customer is so different to the lens as a marketer, and it so often provides valuable insight. That thought also extends to simply being curious about the category, shopping within it and understanding it beyond the briefs or strategies that may come across your desk.<\/p>\n

Anything else we should know?<\/p>\n

We are the luckiest people, getting to work in an industry we love with great people \u2013 colleagues and clients.<\/p>\n

Quantum Jump is a founder member of Agency Directory \u2013 find out more about them here<\/a>.<\/p>\n

\"Agency<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

This story comes from NZ Marketing magazine issue 87, June-August 2026. Why not subscribe? Get four issues a year for just $50 (including delivery) if you autorenew.<\/p>\n

Essential marketing intelligence. Don\u2019t miss it.<\/p>\n

Read more stories from issue 87 here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In the June-August 2026 issue of NZ Marketing magazine, we asked agency founders to tell us the story…\n","protected":false},"author":2,"featured_media":514871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[246880,111,43,139,69],"class_list":["post-514870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-issue-87","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/514870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=514870"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/514870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/514871"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=514870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=514870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=514870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}