{"id":517090,"date":"2026-07-09T05:53:10","date_gmt":"2026-07-09T05:53:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/517090\/"},"modified":"2026-07-09T05:53:10","modified_gmt":"2026-07-09T05:53:10","slug":"ghd-lauches-its-first-ai-styling-tool-that-adjusts-to-hair-temperature","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/517090\/","title":{"rendered":"GHD Lauches Its First AI Styling Tool That Adjusts to Hair Temperature"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014 On Thursday, GHD<\/a> will unveil its first consumer-facing product powered by AI, a styling tool called Sculpt that adapts automatically to the temperature of the hair, and works without causing heat damage.<\/p>\n

\n\tThe tool, developed by the company\u2019s 100-strong research and development team in Cambridge, England, aims to prove that \u201chigh-performance styling, and healthy hair, can coexist.\u201d<\/p>\n

\n\tSculpt is launching Thursday with an event at a Sicilian marble quarry, with GHD eager to emphasize the tool\u2019s creative power.<\/p>\n

\n\tIn an interview, GHD chief executive officer Jeroen Temmerman<\/a> said the team has been working non-stop on Sculpt, which he described as \u201cnext level.\u201d He said that unlike a conventional tool, Sculpt has embedded intelligence and does not rely on heated plates to change the shape of the hair.<\/p>\n

\n\tInstead, AI is able to read the hair\u2019s temperature nearly 3,000 times a second and adapt to it, so it does not cause damage.<\/p>\n

\n\tFour measurement systems feed the AI microprocessor, detecting when hair is between the plates, how much hair is being styled and the speed of the tool\u2019s movement in the hands of the customer or stylist.<\/p>\n

\n\tThe AI machine-learning algorithm was trained on thousands of hair types and styles, and learned to adjust power and heat delivery with extreme precision. A thermal controller interprets the algorithm\u2019s output, increasing heat when needed for perfect styling, or reducing it to safeguard the hair, according to GHD.<\/p>\n

\n\tTemmerman added that customers can achieve looks five times faster, whether they are using Sculpt as a curling tool or a straightener.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tSculpt is GHD\u2019s first, consumer-facing AI-powered product.<\/p>\n

\n\tThe tool is meant for use on dry hair, and also promises longevity between 24 and 48 hours, with more shine, less frizz, enhanced color protection and curl definition.<\/p>\n

\n\tThe new, one-button tool is also smaller, lighter and more ergonomic than ones currently on the market because of the new technology.<\/p>\n

\n\tTemmerman claimed that innovation is in GHD\u2019s DNA, and described the new technology as a \u201ctransformative step forward to completely reinventing the styler category.\u201d He said the future will be about embedding even more AI intelligence into the GHD tools.<\/p>\n

\n\tThe styler is priced at 369 pounds.<\/p>\n

\n\tGHD, which was founded in 2001 by three U.K. hairdressers and is now owned by Wella, has long been using AI for R&D, and has only just begun using it for consumer-facing initiatives.<\/p>\n

\n\tThe company\u2019s first consumer-facing AI experience, Curl Finder, launched in July 2025. GHD used AI to generate\u00a0300 images of curls using 47\u00a0models. It then built a \u201cstyle library\u201d so customers could see curl results across hair types, and find a GHD tool to match.<\/p>\n

\n\tGHD said it was able to work on an unpreceded scale and generate images in record time, although it still needed real people to spend months controlling input, quality and aesthetics.<\/p>\n

\n\tEach image required around seven human interventions and more than 2,000 manual checks, and refinements, to meet brand standards, GHD said. Teams, including professional hair stylists, reviewed the results in such detail that the project took four months\u00a0longer than originally anticipated.<\/p>\n

\n\tGHD is always refining its tools and continues to work on other verticals and categories.<\/p>\n

\n\tTwo years ago it launched the two-in-one hair-dryer brush, Duet Blowdry, which takes hair from wet to dry with zero heat damage due to trademarked, heat-air exchange technology.<\/p>\n

\n\tAirflow heats the barrel, and dries the hair while curling it in a process that uses 40 percent less energy than hair-dryer and brush methods. The blow-dry lasts 24 hours.<\/p>\n

\n\tThe heat and air technology is similar to that of the Duet Style straightener, which launched in 2023 and was billed as the biggest innovation in GHD\u2019s history. A two-in-one hot air tool, the Duet straightener also dries and styles hair from wet, with no heat damage.<\/p>\n

\n\tThat tool took GHD nine years of research, and tens of thousands of customer conversations, to develop the straightener at its R&D hub in Cambridge, where the team is focused solely on hair-tool technology.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 On Thursday, GHD will unveil its first consumer-facing product powered by AI, a styling tool called…\n","protected":false},"author":2,"featured_media":517091,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[363,198320,1619,111,139,69,145],"class_list":["post-517090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-artificial-intelligence","tag-hairstyling","tag-london","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/517090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=517090"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/517090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/517091"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=517090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=517090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=517090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}