{"id":522450,"date":"2026-07-12T15:00:13","date_gmt":"2026-07-12T15:00:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/522450\/"},"modified":"2026-07-12T15:00:13","modified_gmt":"2026-07-12T15:00:13","slug":"dimples-founder-jane-mcallister-on-rebuilding-after-newmarket-fire","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/522450\/","title":{"rendered":"Dimples founder Jane McAllister on rebuilding after Newmarket fire"},"content":{"rendered":"<p class=\"gngXgPCjmfo\" style=\"display:none\">She\u2019s now a grandmother of 30, has taught herself photography and painting, and is living her dream lifestyle on a stunning Muriwai Valley property. It\u2019s given her the space to take a small step back from the intensive running of the business while still leading its creative direction.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cI don\u2019t have to go into the office every day now,\u201d Jane explains. \u201cI still do all the clothes designing, the photography and make the big decisions. I\u2019m always thinking of ideas \u2013 that\u2019s what I love most.\u201d<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">But her fondest memories will forever be raising her 14 babies.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cEverything about me has been birth, children, breastfeeding and babies. That\u2019s just been my life \u2013 and in between that, the business.\u201d <\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Jane was just shy of 16 when she had her first baby, going on to have 13 more over 28 years. <\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cI <a href=\"https:\/\/www.nzherald.co.nz\/topic\/pregnancy-and-childbirth\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/pregnancy-and-childbirth\/\">loved being pregnant<\/a>, I liked making clothes for the babies, I liked having the baby, just everything about it was just so me,\u201d she enthuses.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">She didn\u2019t plan to have so many children, but Jane adored motherhood so much, and her husband of 53 years, Sam, was always supportive.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cI basically stopped when I couldn\u2019t have any more,\u201d tells Jane, who was 44 when her youngest was born.<\/p>\n<p><img  alt=\"Jane's fondest memories will forever be raising her 14 babies. Photo \/ Amalia Osborne\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Jane&#8217;s fondest memories will forever be raising her 14 babies. Photo \/ Amalia Osborne<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Of course, large family living wasn\u2019t always idyllic. Dealing with children at different stages, ranging from babies to teenagers, required constant adjusting \u2013 and then there was the sheer volume of laundry.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cThe amount of work washing clothes was just unbelievable,\u201d she laughs.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">And in the middle of it all, she was quietly building the business. Jane remembers the days when Dimples was just her hand-embroidering baby hats at the kitchen table.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Jane recalls, \u201cI\u2019d go around shops to see if anybody would buy them. Eventually, somebody did and it grew from there.\u201d<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">While Jane left school at 15 and has mastered how to navigate life with dyslexia, a neurodevelopmental learning difference, she has always had high ambitions.<\/p>\n<p><img  alt=\"\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/><\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">She enthuses, \u201cI definitely believe that you can do anything you really, really want to do. If you\u2019re determined to do it, you\u2019ll learn it, you\u2019ll do it.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cWhen you\u2019re dyslexic, you think slightly differently, but there\u2019s always a solution to the problem \u2013 you\u2019ve just got to look at it differently.\u201d<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Now Dimples is one of New Zealand\u2019s most recognised baby brands, with a second store in Christchurch and available at selected other retailers.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Over the past 24 years, many of her children have worked alongside her at different times, with her eldest daughter, Felicity, 49, a near-constant. Felicity joined the business while pregnant with her first child. At the same time, Jane was expecting her second to youngest.<\/p>\n<p><img  alt=\"Jane and baby Felicity. Photo \/ NZ Woman's Weekly\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Jane and baby Felicity. Photo \/ NZ Woman&#8217;s Weekly<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cFelicity has been an absolute brick in the business,\u201d says Jane. \u201cWe were having babies together, helping each other and running the business. They were fantastic times and great memories.\u201d<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">Today, Felicity still remains deeply involved. She also lives with her husband Ben on the 3.6ha property Jane and Sam moved to in 2022.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">The land has become a gathering place for the whole family, where the many grandchildren can run through the open spaces, ride Jane\u2019s horses and experience the simple joys of country life.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cI just <a href=\"https:\/\/www.nzherald.co.nz\/topic\/family\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/family\/\">like having my family around<\/a>. I really do,\u201d she smiles.<\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">As for the future, Jane says her aim is to live in the present \u2013 \u201cI try to enjoy the day I\u2019m in because that\u2019s all you\u2019ve got guaranteed\u201d \u2013 but there are a few dreams left to realise too. <\/p>\n<p class=\"gngXgPCjmfo\" style=\"display:none\">\u201cI\u2019d like to open some more shops,\u201d she declares. \u201cAnd I still feel up for the challenge to do more.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"She\u2019s now a grandmother of 30, has taught herself photography and painting, and is living her dream lifestyle&hellip;\n","protected":false},"author":2,"featured_media":522451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[74,53,89,6794,14645,15892,64570,674,8604,1061,22510,33449,12474,793,2079,311,6098,24176,20836,685,258809,4505,5969,111,31915,139,69,90,2081,48886,12879,213,2735,24002,684,2742,1316,6123,1354,4576,379],"class_list":["post-522450","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-after","tag-arson","tag-attack","tag-baby","tag-beloved","tag-boutique","tag-brief","tag-building","tag-caused","tag-children","tag-damage","tag-dimples","tag-dollars","tag-felt","tag-fire","tag-founder","tag-hard","tag-hundreds","tag-jane","tag-last","tag-mcallister","tag-moment","tag-much","tag-new-zealand","tag-newmarket","tag-newzealand","tag-nz","tag-on","tag-raised","tag-rebuilding","tag-resilience","tag-sports","tag-store","tag-stranger","tag-there","tag-thousands","tag-when","tag-while","tag-woman","tag-work","tag-year"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/522450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=522450"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/522450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/522451"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=522450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=522450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=522450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}