{"id":524826,"date":"2026-07-14T02:05:33","date_gmt":"2026-07-14T02:05:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/524826\/"},"modified":"2026-07-14T02:05:33","modified_gmt":"2026-07-14T02:05:33","slug":"dave-letele-takes-over-nz-muscle-to-save-35-jobs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/524826\/","title":{"rendered":"Dave Letele takes over NZ Muscle &#8216;to save 35 jobs&#8217;"},"content":{"rendered":"<p>Former boxer-turned-social activist Dave Letele was on his way to meet NZ Muscle staff on Tuesday morning, hoping to turn around the fortunes of the supplement company.<\/p>\n<p>By Susan Edmunds of <a href=\"https:\/\/www.rnz.co.nz\/news\/business\/715397\/dave-letele-takes-on-nz-muscle-to-save-35-jobs\" target=\"_blank\" rel=\"nofollow noopener\">RNZ<\/a><\/p>\n<p>It hit strife after a former employee posted a YouTube video making claims of questionable practices. The company has <a href=\"https:\/\/www.1news.co.nz\/2026\/06\/26\/nz-muscle-creatine-recalled-amid-investigation-into-safety-standards\/\" target=\"_blank\" rel=\"nofollow noopener\">recalled some creatine products<\/a> that could contain undeclared dairy.<\/p>\n<p>It has prompted the Commerce Commission and the Ministry of Primary Industries to investigate<\/p>\n<p>Letele said he had known NZ Muscle founder Dion Roosenbrand for a while and had used some of his products in his own business.<\/p>\n<p>&#8220;I had a coffee shop which also sold supplements, and he was one of our suppliers, so I&#8217;ve known him for a bit.&#8221;<\/p>\n<p>He took the position of chief executive this week, along with a shareholding in the business.<\/p>\n<p>&#8220;The better I can turn it around, it&#8217;s only going to help myself and my family. It hasn&#8217;t even been 24 hours, I haven&#8217;t yet met all the staff so I&#8217;ll be doing that later today and getting my teeth stuck in.&#8221;<\/p>\n<p>He said there were 35 staff and he wanted to be able to protect their jobs.<\/p>\n<p>Sales have reportedly slumped since the problems came to light. &#8220;It&#8217;s 35 people who could potentially be without a job if this continued. I wanted to give it my best shot of trying to turn it around.&#8221;<\/p>\n<p>He said he would focus first on meeting staff and finding out what had happened.<\/p>\n<p>&#8220;So I can see it for myself. We can begin to fix it meeting with suppliers, manufacturers and also talking to customers and different store owners, that&#8217;s where it starts. Trying to rebuild that from the ground up, really.&#8221;<\/p>\n<p>He said he could not comment on the investigations that are underway.<\/p>\n<p>&#8220;Everyone&#8217;s only seeing what&#8217;s happening online. I want to see what&#8217;s actually happening. That&#8217;s the only way I can understand it and then begin to fix it. Obviously there&#8217;s been mistakes and that&#8217;s why I&#8217;m there.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Former boxer-turned-social activist Dave Letele was on his way to meet NZ Muscle staff on Tuesday morning, hoping&hellip;\n","protected":false},"author":2,"featured_media":524827,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[138,1122,134,111,139,556,69],"class_list":["post-524826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-business","tag-employment","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/524826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=524826"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/524826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/524827"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=524826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=524826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=524826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}