{"id":525744,"date":"2026-07-14T14:42:10","date_gmt":"2026-07-14T14:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/525744\/"},"modified":"2026-07-14T14:42:10","modified_gmt":"2026-07-14T14:42:10","slug":"farm-to-face-skincare-brands-growing-their-own-ingredients","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/525744\/","title":{"rendered":"Farm To Face Skincare: Brands Growing Their Own Ingredients"},"content":{"rendered":"<p>Where an ingredient is grown can be just as powerful as the formula it ends up in. From a working farm in Tuscany to barley fields on the edge of Iceland\u2019s volcanic landscape, Olivia de Courcy meets the farm to face skincare brands cultivating their own ingredients, and finds that provenance pays off in potency.<\/p>\n<p>The Farm To Face Skincare Brands To Know<\/p>\n<p>From the outside, <a href=\"https:\/\/www.borgosantopietro.com\" target=\"_blank\" rel=\"noopener nofollow\">Borgo Santo Pietro<\/a> looks like an Italian idyll: honey-hued stone buildings, cypress avenues and a swimming pool framed by Tuscan hills. But for naturopath Jeanette Thottrup, founder of natural skincare brand <a href=\"https:\/\/www.seedtoskin.com\" target=\"_blank\" rel=\"noopener nofollow\">Seed to Skin<\/a>, the estate is something else entirely. It is a working farm, distillery and laboratory, where the land is central to the product. Her motivation was personal: struggling to start a family, she turned to alternative healing and discovered just how transformative nature \u2013 allied with the right science \u2013 could be.<\/p>\n<p>All botanicals for Seed to Skin products are grown in seed form, and around 50 percent directly on the Borgo Santo Pietro estate. \u2018I won\u2019t grow anything that won\u2019t naturally thrive here,\u2019 explains Thottrup. \u2018If an ingredient has better bioavailability in India, I\u2019ll source it from there.\u2019 But that doesn\u2019t stop her from trying. She recently had success growing ashwagandha, a herb native to Asia and Africa that is known for reducing stress-induced inflammation. The rest is outsourced to partner farms, carefully vetted so the brand can retain 100 percent supply chain control.<\/p>\n<p>In the lab, formulas are led by biotechnology \u2013 a process that can be thought of as amplifying nature rather than replacing it. In a 30-day clinical trial, a routine using hero moisturiser The Cure, The Alche\u2019Mist serum spray and The Midnight Miracle night oil delivered a 30 percent increase in the skin\u2019s natural collagen production \u2013 a result that speaks directly to skincare\u2019s current most coveted goal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-407601\" class=\"size-full wp-image-407601\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Borgo Santo Pietro in Tuscany\" width=\"1920\" height=\"1280\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/2-19.jpg\"\/><\/p>\n<p id=\"caption-attachment-407601\" class=\"wp-caption-text\">Borgo Santo Pietro in Tuscany, where Seed to Skin has a working farm and laboratory<\/p>\n<p>Among Iceland\u2019s volcanic landscape sits <a href=\"https:\/\/www.bioeffect.com\" target=\"_blank\" rel=\"noopener nofollow\">Bioeffect<\/a>\u2018s outdoor barley fields, where epidermal growth factors (EGF) are grown from barley for its products. These proteins are an under-sung dermal powerhouse. They are our cells\u2019 very own personal trainers, acting as messengers to activate different processes in the skin, like chivvying collagen production or soothing inflammation. They occur naturally in our skin, but due to regulations, human growth factors are not permitted in skincare. The alternative, it turns out, is plants.<\/p>\n<p>The environment in which they are grown is key. Iceland naturally benefits from some of the purest rainwater in the world, and along with the mineral-rich volcanic soil, Bioeffect sidesteps one of the industry\u2019s quiet problems: much EGF on the market is produced via bacteria or yeast, a process that generates endotoxins (byproducts that can irritate skin). Bioeffect\u2019s method produces none of them.<\/p>\n<p>While some ingredients are grown in controlled environments for a specific purpose, others are simply harvested where they thrive \u2013 and are all the more potent for it. Take seaweed, which needs to be harvested and cut back to encourage regrowth. On the Isle of Lewis in the Outer Hebrides, mineral and antioxidant-rich seaweed is harvested by <a href=\"https:\/\/www.ishga.com\" target=\"_blank\" rel=\"noopener nofollow\">ishga<\/a> for its <a href=\"https:\/\/www.countryandtownhouse.com\/style\/health-and-beauty\/organic-beauty-brands\/\" target=\"_blank\" rel=\"noopener nofollow\">organic skincare<\/a>. Hebridean variants fucus serratus and fucus vesiculosus feature in its new <a href=\"https:\/\/uk.ishga.com\/products\/hydra-oil-50ml\" target=\"_blank\" rel=\"noopener nofollow\">Hydra+ face and hair oil<\/a>, delivering natural abundance of antioxidants, vitamins and hydrating compounds from a single wild-harvested ingredient.<\/p>\n<p>In New Zealand, Katey Mandy founded <a href=\"https:\/\/raesoskin.com\" target=\"_blank\" rel=\"noopener nofollow\">Raeso<\/a> in 2022 having grown up on a farm, which taught her to see plants as intelligent ecosystems. As such, she is scrupulous as to where her ingredients are sourced. \u2018We choose botanicals not only for efficacy, but for the environments that have shaped their resilience,\u2019 says Mandy. Raeso\u2019s alpine botanicals \u2013 such as red marine algae \u2013 are sourced from New Zealand\u2019s South Island, where harsher growing conditions create more resilient plants. Antarctic currents also enrich the waters with minerals, creating extraordinary stress-adapted actives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-407600\" class=\"size-full wp-image-407600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Seed to Skin founder Jeanette Thottrup (far left) and her production team\" width=\"1920\" height=\"1280\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/1784040130_141_1-17.jpg\"\/><\/p>\n<p id=\"caption-attachment-407600\" class=\"wp-caption-text\">Seed to Skin founder Jeanette Thottrup (far left) and her production team<\/p>\n<p>Back in <a href=\"https:\/\/www.countryandtownhouse.com\/style\/health-and-beauty\/british-skincare-brands\/\" target=\"_blank\" rel=\"noopener nofollow\">Britain<\/a>, the country\u2019s largest farming business has turned its engineering-first approach to agriculture to fuel the creation of haircare. The man behind it? Sir James Dyson. \u2018We spent over a decade experimenting and investing in precision farming,\u2019 he says. In the process, his passion turned to haircare. The Lincolnshire farm\u2019s 800,000 sunflowers produce nutritious oils for <a href=\"https:\/\/www.dyson.co.uk\" target=\"_blank\" rel=\"noopener nofollow\">Dyson<\/a>\u2018s Omega range to fortify and strengthen hair, and each year 2,500 tonnes of spring barley produced in Oxfordshire goes into the new Amino leave-in scalp bubble treatments. \u2018We\u2019ve harnessed barley\u2019s amino acid profile to support scalp barrier function and hydration,\u2019 says Dyson.<\/p>\n<p>And at <a href=\"https:\/\/heckfieldplace.com\" target=\"_blank\" rel=\"noopener nofollow\">Heckfield Place<\/a> in Hampshire \u2013 the brand C&amp;TH named Responsible Skincare Brand of the Year in its <a href=\"https:\/\/www.countryandtownhouse.com\/style\/health-and-beauty\/future-icons-award-winners-2026-beauty-health-wellness\/\" target=\"_blank\" rel=\"noopener nofollow\">Future Icons Awards<\/a> \u2013 <a href=\"https:\/\/www.wildsmithskin.com\" target=\"_blank\" rel=\"noopener nofollow\">Wildsmith<\/a> is biodynamically farming ingredients for its formulas. On Heckfield Home Farm, roses and chamomile grown in the modest market garden produce hydrolats (plant-based waters collected during the steam distillation of essential oils), which are used in the brand\u2019s face mists as well as its new hand and body wash.<\/p>\n<p>Wildsmith is also revolutionising one of skincare\u2019s most stubborn problems: packaging. More and more Wildsmith products come in a home-compostable material called Vivomer, made by London-based startup <a href=\"https:\/\/www.theshellworks.com\" target=\"_blank\" rel=\"noopener nofollow\">Shellworks<\/a>.  It entirely degrades in a year.<\/p>\n<p>Packaging, ingredients, harvesting\u2026 it takes a lot to ensure every step of the process is monitored and effective. And as these brands demonstrate, skincare that gives back may currently be small, but goodness is it mighty.<\/p>\n<p>Soil Saviours: The Products To Shop<\/p>\n","protected":false},"excerpt":{"rendered":"Where an ingredient is grown can be just as powerful as the formula it ends up in. From&hellip;\n","protected":false},"author":2,"featured_media":525745,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145,6923],"class_list":["post-525744","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-new-zealand","tag-newzealand","tag-nz","tag-technology","tag-what"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/525744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=525744"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/525744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/525745"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=525744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=525744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=525744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}