SEOUL – South Korean actor Kim Soo-hyun has returned after a year-long hiatus via a new advertising campaign with Philippine retail chain Bench.<\/p>\n
Kim is modelling for Bench, the Philippines\u2019 largest clothing and lifestyle retail chain, the brand\u2019s founder Ben Chan said on Instagram on July 14.<\/p>\n
Chan tagged Kim and\u00a0posted behind-the-scenes photos from Bench\u2019s commercial shoot, writing: \u201cReunited with your\u00a0@benchtm family.\u201d<\/p>\n
In one post, Kim is shown smiling and standing in front of a big red balloon and two smaller balloons spelling out his initials.<\/p>\n
Chan also shared pictures of Kim wearing several Bench outfits, with the caption \u201cAlways in our (heart emoji).\u201d<\/p>\n
Kim later reposted the images on his Instagram Stories.<\/p>\n
Miguel Pastor, creative director for Suyen Corporation, the parent company of Bench, shared a short video with Kim in a post on Wednesday.<\/p>\n
\u201cKim Soo-hyun is back as the face of Bench, marking a welcome return to one of his most recognizable brand partnerships,\u201d Pastor wrote in the post. \u201cThe acclaimed Korean actor recently filmed a new campaign for Bench, signaling the start of a new chapter in his public career.\u201d<\/p>\n
Kim\u2019s return followed a teaser from his agency Gold Medalist, which announced on June 5 that the actor would be part of a commercial and photo shoot for Bench.<\/p>\n
Kim stepped away from the public eye in March 2025 after he was accused of dating the late actor Kim Sae-ron while she was a minor. He denied the allegations, saying that the relationship began after she had reached legal adulthood.<\/p>\n
In May, the police concluded that the accusations raised by Kim Se-ui, the head of HoverLab, were false. Kim later filed a defamation lawsuit against Kim Se-ui.<\/p>\n
Kim is also facing a damages lawsuit filed by outdoor brand Eider, which claimed that the scandal harmed the company\u2019s brand value. On July 8, the court recommended that the brand and the agency reach a settlement. THE KOREA HERALD\/ASIA NEWS NETWORK<\/p>\n","protected":false},"excerpt":{"rendered":"SEOUL – South Korean actor Kim Soo-hyun has returned after a year-long hiatus via a new advertising campaign…\n","protected":false},"author":2,"featured_media":527211,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,156,111,139,69],"class_list":["post-527210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/527210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=527210"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/527210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/527211"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=527210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=527210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=527210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}