{"id":527753,"date":"2026-07-15T19:11:09","date_gmt":"2026-07-15T19:11:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/527753\/"},"modified":"2026-07-15T19:11:09","modified_gmt":"2026-07-15T19:11:09","slug":"whittakers-new-gumdrop-block-chocolate-inspired-by-tip-tops-goody-gum-drops-ice-cream","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/527753\/","title":{"rendered":"Whittaker\u2019s new Gumdrop Block chocolate inspired by Tip Top\u2019s Goody Gum Drops ice cream"},"content":{"rendered":"<p class=\"uXGlmRGscvPe\" style=\"display:none\">\u201cWe know our chocolate lovers enjoy seeing us push into new flavour territory, particularly with our limited editions,\u201d said Whittaker\u2019s chief marketing officer, Soraya Cottin. <\/p>\n<p><img  alt=\"Whittaker's is releasing a new chocolate block flavour inspired by Tip Top's iconic Goody Goody Gum Drops ice cream. Photo \/ Whittaker's\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Whittaker&#8217;s is releasing a new chocolate block flavour inspired by Tip Top&#8217;s iconic Goody Goody Gum Drops ice cream. Photo \/ Whittaker&#8217;s<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\">\u201cGumdrop Block has got to be Whittaker\u2019s at its most playful. It\u2019s a flavour that\u2019s a little unexpected, very nostalgic, and unlike anything we\u2019ve released before.\u201d<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\">Tip Top first released the ice cream flavour in 1983 but made the surprising decision <a href=\"https:\/\/www.nzherald.co.nz\/lifestyle\/tip-top-discontinues-goody-goody-gumdrops-cookies-and-cream-2-litre-tubs\/4UWN3S4A3GSN3JBG2BZTFQNVHA\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/lifestyle\/tip-top-discontinues-goody-goody-gumdrops-cookies-and-cream-2-litre-tubs\/4UWN3S4A3GSN3JBG2BZTFQNVHA\/\">to discontinue its two-litre tubs<\/a> in 2022, citing \u201csignificant cost pressures\u201d on milk and cream through the Covid-19 years.<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\">Fallout over the move \u2013 which also saw Cookies and Cream shelved \u2013 soon followed, with the company\u2019s justification falling flat with many loyal fans.<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\">Tip Top later revived the flavour in its smaller 1.2L tub, although at a premium price, prompting many social media users to accuse the company of \u201cshrinkflation\u201d.<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\">Rival brand Much Moore\u2019s has continued producing a two-litre version of the flavour.<\/p>\n<p class=\"uXGlmRGscvPe\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/nz\/the-daily-h-your-fast-smart-guide-to-the-days-biggest-headlines\/VQR5CULLQRECZP2ORSWPGDORBU\/?utm_source=nzherald&amp;utm_medium=article&amp;utm_id=nz_cta\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/the-daily-h-your-fast-smart-guide-to-the-days-biggest-headlines\/VQR5CULLQRECZP2ORSWPGDORBU\/?utm_source=nzherald&amp;utm_medium=article&amp;utm_id=nz_cta\" target=\"_blank\">Sign up to The Daily H<\/a>, a free newsletter curated by our editors and delivered straight to your inbox every weekday.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe know our chocolate lovers enjoy seeing us push into new flavour territory, particularly with our limited editions,\u201d&hellip;\n","protected":false},"author":2,"featured_media":527754,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6030,1972,138,3595,224,7794,2066,28796,31874,260754,112882,260753,2027,13458,296,194,700,189640,130,117,111,139,2388,69,19276,6029,5415,260755,28468,2726,13571,102],"class_list":["post-527753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-again","tag-block","tag-business","tag-by","tag-chocolate","tag-contentious","tag-cream","tag-drops","tag-flavours","tag-goody","tag-gum","tag-gumdrop","tag-ice","tag-inspired","tag-into","tag-kiwi","tag-latest","tag-limitededition","tag-more","tag-new","tag-new-zealand","tag-newzealand","tag-nostalgia","tag-nz","tag-offering","tag-once","tag-playing","tag-quintessentially","tag-tip","tag-tops","tag-whittakers","tag-with"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/527753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=527753"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/527753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/527754"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=527753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=527753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=527753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}