{"id":530527,"date":"2026-07-17T10:50:14","date_gmt":"2026-07-17T10:50:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/530527\/"},"modified":"2026-07-17T10:50:14","modified_gmt":"2026-07-17T10:50:14","slug":"officials-warned-english-first-logo-change-could-harm-crown-maori-ties","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/530527\/","title":{"rendered":"Officials warned English-first logo change could harm Crown\u2013M\u0101ori ties"},"content":{"rendered":"

The Public Service Commission advised that the changes could be viewed negatively by some, given a Waitangi Tribunal inquiry on the use of te reo in the public sector.<\/p>\n

\u201cGiven the tribunal\u2019s findings, the proposed changes are likely to be seen as inherently detrimental and a de-prioritisation of the promotion of te reo M\u0101ori (as the language in need of revitalisation in order to survive), and as diminishing Crown efforts to meet its duties of active protection and partnership, thus doing material harm to the Crown-M\u0101ori relationship,\u201d officials said.<\/p>\n

Another briefing to Collins said the branding change would not benefit trust in the public sector.<\/p>\n

\u201cIn this context, the change is unlikely to assist in addressing the significant gap between M\u0101ori and non-M\u0101ori scores in measures of trust in the public service, satisfaction with services, and trust in the public service brand, all of which are likely to contribute to better outcomes for M\u0101ori in the long term.\u201d<\/p>\n

Goldsmith previously said updating the Government\u2019s own branding was a coalition commitment.<\/p>\n

The briefings were sent to Collins just days after Newstalk ZB reported Act MP Todd Stephenson wrote to her with concerns the Government had been \u201cslow\u201d to rebrand certain agencies<\/a>.<\/p>\n

Goldsmith has been approached for comment.<\/p>\n

Azaria Howell is a multimedia reporter working from Parliament\u2019s press gallery. She joined NZME in 2022 and became a Newstalk ZB political reporter in late 2024, with a keen interest in public service agency reform and government spending.<\/p>\n","protected":false},"excerpt":{"rendered":"The Public Service Commission advised that the changes could be viewed negatively by some, given a Waitangi Tribunal…\n","protected":false},"author":2,"featured_media":530528,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9218,1409,25346,12974,124,244724,11908,188655,266,11521,30706,6287,2720,2683,13617,111,43,139,69,5908,10711,520,1361,45666,8222],"class_list":["post-530527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-before","tag-branding","tag-cause","tag-change","tag-could","tag-crownmori","tag-english","tag-englishfirst","tag-government","tag-harm","tag-logo","tag-material","tag-mori","tag-move","tag-name","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-official","tag-officials","tag-relationship","tag-that","tag-ties","tag-warned"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/530527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=530527"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/530527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/530528"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=530527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=530527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=530527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}