{"id":530653,"date":"2026-07-17T12:36:08","date_gmt":"2026-07-17T12:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/530653\/"},"modified":"2026-07-17T12:36:08","modified_gmt":"2026-07-17T12:36:08","slug":"the-met-introduces-generative-ai-to-transform-experience","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/530653\/","title":{"rendered":"The Met introduces generative AI to transform experience"},"content":{"rendered":"

The Metropolitan Museum of Art in New York<\/a> has unveiled two new generative AI initiatives to transform how people discover art.<\/p>\n

The museum is partnering with Google Arts & Culture on the projects, which include generative AI prototypes that address the visitor experience and an interactive AI tool called Art Aura.<\/p>\n

Starting with the prototypes, the Met recently completed its six-month technologist in residence programme, for which it teamed up with creative technologist Julia Daser to explore how generative AI can enhance museum<\/a> visits.<\/p>\n

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Using Google Gemini and Vertex AI, Daser collaborated with curators at the museum to quickly build and live-test prototypes directly in the exhibition spaces.<\/p>\n

“Over the course of the six-month digital residency, we built dozens of testable prototypes that address the entire visitor journey, from initial navigation to post-visit engagement,” said Brett Renfer, senior programme manager of emerging technologies<\/a> at the Met.<\/p>\n

“We\u2019re excited about possibilities like improved wall text accessibility, wayfinding and deep post-visit engagement, and hope our findings can serve as inspiration for other institutions.”<\/p>\n

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In addition to the residency, the Met is launching Art Aura, an interactive, multimodal AI experience developed by the Google Arts & Culture Lab.<\/p>\n

Powered by Google Gemini, Art Aura allows users to create a “personalised portrait of their unique artistic taste”, according to a blog post<\/a>. <\/p>\n

Users can drag artworks, styles or descriptive phrases into a digital zone to discover hidden thematic connections across the centuries of art in the museum’s collection.<\/p>\n

Earlier this year, the Metropolitan Museum of Art announced plans to merge with the Neue Galerie<\/a> from 2028.<\/p>\n","protected":false},"excerpt":{"rendered":"The Metropolitan Museum of Art in New York has unveiled two new generative AI initiatives to transform how…\n","protected":false},"author":2,"featured_media":530654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18016,18017,97473,18018,18020,18022,90782,18024,1767,111,139,69,145,3337],"class_list":["post-530653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-attraction-design","tag-attractions-business","tag-attractions-management","tag-attractions-technology","tag-exhibit-design","tag-museum-design","tag-museum-management","tag-museum-technology","tag-new-york","tag-new-zealand","tag-newzealand","tag-nz","tag-technology","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/530653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=530653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/530653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/530654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=530653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=530653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=530653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}