{"id":534681,"date":"2026-07-20T05:54:09","date_gmt":"2026-07-20T05:54:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/534681\/"},"modified":"2026-07-20T05:54:09","modified_gmt":"2026-07-20T05:54:09","slug":"dave-letele-quits-as-nz-muscle-boss-less-than-a-week-into-top-job","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/534681\/","title":{"rendered":"Dave Letele quits as NZ Muscle boss less than a week into top job"},"content":{"rendered":"

\u201cI\u2019ve realised I can\u2019t help in the way it needs, and the right thing is to be honest about that. <\/p>\n

\u201cI wish the team well, there are good people there working hard to get it right. <\/p>\n

\u201cBack to the work I\u2019ve always done. Thank you to everyone who backed me.\u201d<\/p>\n

Letele revealed he had received death threats and had his address leaked after his decision to take over as boss. <\/p>\n

He said his family had been affected by the online threats. <\/p>\n

\u201cI\u2019ve taken on a company that has f***ed up and it\u2019s my job to come fix it and make it better than before,\u201d he previously told the Herald.<\/p>\n

\u201cI understand people are upset and what\u2019s happened before my time. But this behaviour online, the death threats and posting of addresses is going too far. Two wrongs don\u2019t make a right.\u201d<\/p>\n

\"DavidDavid Letele has quit as chief executive of supplement retailer NZ Muscle after a week. Photo \/ @nzmuscle<\/p>\n

Last month, NZ Muscle removed products from sale and apologised to customers<\/a> after an internal review identified several whey protein and creatine products had been packed in \u201cnon-compliant\u201d packaging, and two protein products had been \u201crelabelled inappropriately\u201d.<\/p>\n

Several creatine products were later recalled over an undeclared milk allergen<\/a> amid an ongoing investigation by New Zealand Food Safety, part of the Ministry for Primary Industries.<\/p>\n

Roosenbrand took ownership of the issues in a video posted to social media last week.<\/p>\n

\u201cOver the past few weeks, we identified problems with how we operate in not having council compliance, and that\u2019s on me,\u201d he said.<\/p>\n

\u201cWe made mistakes, we recalled product, and isolated any product with potential risk.<\/p>\n

\u201cI\u2019m truly sorry to our customers, staff, partners, and suppliers who have all been affected by this.\u201d<\/p>\n

Letele was announced as the new chief executive in the same video.<\/p>\n

The 46-year-old had admitted he was reluctant to take on the leadership of the troubled company but was determined to \u201cdo what\u2019s right\u201d and to earn back the trust of customers.<\/p>\n

Late last week, he said he was still working to \u201crebuild\u201d the company despite intense online backlash<\/a>.<\/p>\n

\u201cI\u2019m at a loss, but I won\u2019t quit,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI\u2019ve realised I can\u2019t help in the way it needs, and the right thing is to be honest…\n","protected":false},"author":2,"featured_media":534682,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[74,806,4282,3937,1656,9635,18982,3938,296,3112,70487,7494,84317,12942,111,43,139,69,14152,106487,131,3010,686],"class_list":["post-534681","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-after","tag-as","tag-boss","tag-chief","tag-company","tag-dave","tag-embattled","tag-executive","tag-into","tag-job","tag-joining","tag-less","tag-letele","tag-muscle","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-quit","tag-quits","tag-than","tag-top","tag-week"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/534681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=534681"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/534681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/534682"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=534681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=534681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=534681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}