{"id":534803,"date":"2026-07-20T07:44:10","date_gmt":"2026-07-20T07:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/534803\/"},"modified":"2026-07-20T07:44:10","modified_gmt":"2026-07-20T07:44:10","slug":"dave-letele-announces-he-is-leaving-nz-muscle","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/534803\/","title":{"rendered":"Dave Letele announces he is leaving NZ Muscle"},"content":{"rendered":"<p>Dave Letele has announced he is &#8220;stepping back&#8221; from NZ Muscle \u2013 just a week after <a href=\"https:\/\/www.1news.co.nz\/2026\/07\/14\/dave-letele-takes-over-nz-muscle-to-save-35-jobs\/\" target=\"_blank\" rel=\"nofollow noopener\">taking over as chief executive<\/a> with a shareholding in the business.<\/p>\n<p>The company had hit strife after a YouTube video from a former employee claimed it had questionable practices. NZ Muscle had responded by <a href=\"https:\/\/www.1news.co.nz\/2026\/06\/26\/nz-muscle-creatine-recalled-amid-investigation-into-safety-standards\/\" target=\"_blank\" rel=\"nofollow noopener\">recalling some products<\/a>.<\/p>\n<p>The Commerce Commission and Ministry of Primary Industries had also begun their own investigations into the matter.<\/p>\n<p>Today, Letele said in a post to Instagram: &#8220;I&#8217;ve decided to step back from NZ Muscle.&#8221;<\/p>\n<p>&#8220;I came in with the best of intentions, to help a business front up and fix things properly. I&#8217;ve realised I can&#8217;t help in the way it needs, and the right thing is to be honest about that.<\/p>\n<p>&#8220;I wish the team well, there are good people there working hard to get it right.<\/p>\n<p>&#8220;Back to the work I&#8217;ve always done. Thank you to everyone who backed me.&#8221;<\/p>\n<p>On Tuesday last week, Letele took over the brand from founder Dion Roosenbrand.<\/p>\n<p>At the time, he told RNZ: &#8220;The better I can turn it around, it&#8217;s only going to help myself and my family. It hasn&#8217;t even been 24 hours, I haven&#8217;t yet met all the staff so I&#8217;ll be doing that later today and getting my teeth stuck in.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Dave Letele has announced he is &#8220;stepping back&#8221; from NZ Muscle \u2013 just a week after taking over&hellip;\n","protected":false},"author":2,"featured_media":534804,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[138,42,43,40,38,41,39],"class_list":["post-534803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-business","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/534803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=534803"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/534803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/534804"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=534803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=534803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=534803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}