{"id":536115,"date":"2026-07-21T02:10:14","date_gmt":"2026-07-21T02:10:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/536115\/"},"modified":"2026-07-21T02:10:14","modified_gmt":"2026-07-21T02:10:14","slug":"kiwi-mum-start-up-launches-wellbeing-wearable","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/536115\/","title":{"rendered":"Kiwi mum start-up launches wellbeing wearable"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Kiwi start-up, founded by two Auckland mothers and backed by government entrepreneurship funding, is looking to fill a gap in the wearable technology market \u2013 tracking emotional wellbeing rather than performance.<\/p>\n<p class=\"wp-block-paragraph\">TAKE.IN, started Ashlee Rose and Kristy Taylor, has launched what it calls a world-first biofeedback necklace designed to help people better understand and regulate their emotional state through breath awareness.<\/p>\n<p class=\"wp-block-paragraph\">The TAKE.IN Breath Intelligence Necklace combines jewellery design, wearable technology and nervous system science into a device that measures breathing patterns and provides feedback designed to support emotional regulation.<\/p>\n","protected":false},"excerpt":{"rendered":"A Kiwi start-up, founded by two Auckland mothers and backed by government entrepreneurship funding, is looking to fill&hellip;\n","protected":false},"author":2,"featured_media":536116,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[138,336,111,139,69],"class_list":["post-536115","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/536115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=536115"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/536115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/536116"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=536115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=536115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=536115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}