![\"\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/02101-10.jpg\")
\u00a9 Rabobank<\/p>\n<\/p>\n
New Zealand’s avocado sector is rapidly shifting its export focus toward Asian markets, according to Rabobank’s Global Avocado Update 2026, with the country reducing its dependence on Australia as its primary buyer. Total New Zealand avocado exports in the 2025\/26 season, which ran from September through March, reached 3,445 million trays, down around 9% year-on-year due to wind damage and constrained market windows.<\/p>\n
\u00a9 Rabobank<\/p>\n
Jen Corkran, senior analyst at RaboResearch and co-author of the report, says: “Australia remained our largest export market, at 750,000 trays or 22% market share; however, volumes did decline, and we are now significantly less reliant on our TransTasman counterparts than we were just five years ago when they accounted for more than two-thirds of total Kiwi avocado exports.”<\/p>\n
Corkran says Asian markets are absorbing that shift. “Exports to South Korea surged by 70% year on year to 625,000 trays in the 25\/26 season, while shipments to China, Hong Kong, and India nearly doubled, and exports to Taiwan increased by 50%.” She adds that the recently signed New Zealand-India trade agreement is expected to support further growth into the subcontinent, with tariffs on avocados phased out over the next ten years.<\/p>\n
On the global picture, the report finds total avocado exports have grown from 0.73 million metric tons in 2010\/11 to more than 3.3 million tons in 2025\/26, led by Mexico and Peru alongside Kenya, Spain, Colombia, and South Africa. Corkran says El Ni\u00f1o is expected to increase yield and fruit size variability across regions in 2026\/27 rather than cause a broad supply squeeze, amplifying seasonal imbalances and market volatility.<\/p>\n
On consumption, Corkran says mature markets such as Mexico, at approximately 14kg per capita per annum, and Chile, at around 9kg, show limited headroom, while the EU reached 2.24kg per capita in 2025, with Italy, Germany, and Turkey exhibiting rapid relative growth “pointing to broad-based adoption rather than niche consumption.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":" New Zealand’s avocado sector is rapidly shifting its export focus toward Asian markets, according to Rabobank’s Global…\n","protected":false},"author":2,"featured_media":536913,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":["post-536912","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/536912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=536912"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/536912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/536913"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=536912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=536912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=536912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}