{"id":537832,"date":"2026-07-22T01:54:09","date_gmt":"2026-07-22T01:54:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/537832\/"},"modified":"2026-07-22T01:54:09","modified_gmt":"2026-07-22T01:54:09","slug":"woolworths-appoints-droga5-anz-as-lead-creative-agency-across-australia-and-new-zealand-campaign-brief-nz","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/537832\/","title":{"rendered":"Woolworths appoints Droga5 ANZ as lead creative agency across Australia and New Zealand \u2013 Campaign Brief NZ"},"content":{"rendered":"<p>\t\t\t    July 22 2026, 1:02 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/Woolies.jpg\" alt=\"Woolworths appoints Droga5 ANZ as lead creative agency across Australia and New Zealand\"\/><\/p>\n<p>\t\t\t\t\t    \tWoolworths Group has appointed Droga5 ANZ, part of Accenture Song, as its lead creative agency across Australia and New Zealand.<\/p>\n<p>\u00a0<\/p>\n<p>The appointment sees Droga5 ANZ replace incumbent M+C Saatchi, which elected not to defend the account when it went to pitch.<\/p>\n<p>The decision follows the recent appointment of Woolworths Group Chief Marketing Officer Sean Barrett, who joined the business earlier this year from US retailer Albertsons Companies.<\/p>\n<p>Says Sean Barrett, CMO, Woolworths Group: \u201cFollowing a competitive pitch process, we\u2019re pleased to announce that Droga5 has been selected as the new lead creative partner for Woolworths in Australia and New Zealand. We look forward to partnering with their team to build distinct, meaningful work for our brands with our immediate focus turning to working together to deliver our upcoming Christmas campaign.\u201d<\/p>\n<p>The appointment relates to Woolworths\u2019 lead creative account only, with the Group\u2019s other agency relationships remaining unchanged. TBWAAustralia continues to handle the Everyday Rewards loyalty program, while Dentsu retains the Woolworths Group media account.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0<a href=\"https:\/\/campaignbrief.partica.online\/campaign-brief-magazine\/campaign-brief-australia-summer-2025\/flipbook\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n<p><a href=\"https:\/\/www.portfolioandreel.com\/shop\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Portfolio &amp; Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel.<\/p>\n","protected":false},"excerpt":{"rendered":"July 22 2026, 1:02 pm | BY Ricki Green | No Comments Woolworths Group has appointed Droga5 ANZ,&hellip;\n","protected":false},"author":2,"featured_media":537833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":["post-537832","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/537832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=537832"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/537832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/537833"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=537832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=537832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=537832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}