{"id":541007,"date":"2026-07-23T22:50:10","date_gmt":"2026-07-23T22:50:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/541007\/"},"modified":"2026-07-23T22:50:10","modified_gmt":"2026-07-23T22:50:10","slug":"new-zealand-artists-tell-us-why-regional-touring-is-so-important","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/541007\/","title":{"rendered":"New Zealand Artists Tell Us Why Regional Touring Is So Important"},"content":{"rendered":"<p>Most New Zealand artists, while touring the country, will visit the usual spots \u2014 Auckland, Christchurch, Wellington \u2014 but many other parts of our beautiful country often miss out.<\/p>\n<p>A NZ On Air initiative is attempting to rectify this situation.<\/p>\n<p>Launched with support from the NZ Music Commission, the <a href=\"https:\/\/www.nzonair.govt.nz\/funding\/music-funding\/new-music-project-touring\/\" rel=\"noopener nofollow\" target=\"_blank\">New Music Project Touring pilot fund<\/a> was created to help artists bring newly funded albums and EPs to audiences across Aotearoa.<\/p>\n<p>Its first round attracted 36 applications, with 20 artists receiving grants of up to $50,000 to cover as much as half of eligible touring expenses, including transport, accommodation, production, venue hire, marketing and musician fees.<\/p>\n<p>Collectively, they planned shows stretching from Whang\u0101rei to Invercargill, including dates in regional centres and smaller towns often left outside traditional touring routes.<\/p>\n<p>Rolling Stone AU\/NZ wanted to hear from three impacted artists \u2014 Rei, Kaylee Bell, and Sola Rosa \u2014 to find out more about how the fund helped them.<\/p>\n<p>For a M\u0101ori artist like Rei, visiting regional areas is vital.<\/p>\n<p>Love Music?<\/p>\n<p class=\"observer-desc mb-2\"> Get your daily dose of everything happening in Australian\/New Zealand music and globally.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/11\/spinner.gif\" width=\"30\" height=\"30\" alt=\"\"\/><\/p>\n<p>\u201cI love going to smaller towns on my tours, towns that usually get over looked by other artists,\u201d he told us. \u201cThis is especially important for me, having a heavily rural M\u0101ori fanbase. The tour fund helped me reach the smaller towns and sell affordable tickets where I might not have been able to go to otherwise!\u201d<\/p>\n<p>He singled out a show at Smash Palace in Gisborne as a particular highlight of his tour.<\/p>\n<p>\u201cIt was my first time playing there and I loved it! The venue owner was super nice and was super appreciative of us making the trip from Auckland,\u201d he said. \u201cThe crowd was great too, there was a group of aunties sitting at the back the whole time. They weren\u2019t the type to get up and dance but they were still giving me the best energy!\u201d<\/p>\n<p>\u201c[\u2026] given the last two tours we have played hit regional NZ, I find a lot of my fans travelled to see us play and that created such a buzz around the places we played,\u201d Kaylee Bell said.<\/p>\n<p>Andrew Spraggon, the musician behind Sola Rosa, enjoyed a recent visit to the Nelson region.<\/p>\n<p>\u201cThe Nelson show was part of the Small Hall Sessions, although it was actually in quite a large hall out in Puketapu, so I guess that would count as a regional show,\u201d he told us. \u201cI often find those audiences are incredibly appreciative, and they also tend to support more by buying merch, which genuinely makes a big difference for independent artists like us.\u201d<\/p>\n<p>Read the full feature <a href=\"https:\/\/au.rollingstone.com\/music\/music-features\/nz-on-air-touring-fund-rei-kaylee-bell-sola-rosa-interview-98801\/\" rel=\"noopener nofollow\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Most New Zealand artists, while touring the country, will visit the usual spots \u2014 Auckland, Christchurch, Wellington \u2014&hellip;\n","protected":false},"author":2,"featured_media":541008,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[220954,111,266347,3686,43,139,69,216890,266348,199134],"class_list":["post-541007","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-kaylee-bell","tag-new-zealand","tag-new-zealand-live-music","tag-new-zealand-music","tag-news","tag-newzealand","tag-nz","tag-nz-on-air","tag-rei","tag-sola-rosa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/541007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=541007"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/541007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/541008"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=541007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=541007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=541007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}