{"id":541050,"date":"2026-07-23T23:26:14","date_gmt":"2026-07-23T23:26:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/541050\/"},"modified":"2026-07-23T23:26:14","modified_gmt":"2026-07-23T23:26:14","slug":"crass-politics-nz-catching-up-with-the-world-expert","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/541050\/","title":{"rendered":"Crass politics: NZ &#8216;catching up&#8217; with the world \u2013 expert"},"content":{"rendered":"<p>New Zealand appears to be catching up with the rest of the world on crass politics, a political communication academic says \u2014 as three separate rows over crude language hit the election campaign in a single week.<\/p>\n<p>The latest row came yesterday morning, when ACT candidate Paul Henry <a href=\"https:\/\/www.1news.co.nz\/2026\/07\/23\/oh-come-on-acts-paul-henry-divides-mps-over-shoot-hipkins-line\/\" target=\"_blank\" rel=\"nofollow noopener\">said on Radio Hauraki<\/a> he would &#8220;shoot&#8221; Labour leader Chris Hipkins in a game of &#8220;shoot, shag, marry&#8221;.<\/p>\n<p>Meanwhile, Prime Minister Christopher Luxon is continuing to field questions about NZ First minister Shane Jones&#8217; <a href=\"https:\/\/www.1news.co.nz\/2026\/07\/20\/crass-pm-responds-to-jones-take-off-your-knee-pads-remark\/\" target=\"_blank\" rel=\"nofollow noopener\">lewd remarks<\/a> about other party leaders&#8217; &#8220;kneepads&#8221; at his party&#8217;s convention.<\/p>\n<p class=\"text-greyDarkFaded\">Departure from the Napier electorate race\u00a0isn\u2019t\u00a0enough for some, who insist he should\u00a0apologise.\u00a0 (Source: 1News)<\/p>\n<p>Former hopeful in the Napier electorate, Stuart Nash <a href=\"https:\/\/www.1news.co.nz\/2026\/07\/22\/stuart-nash-resigns-as-nz-first-candidate-over-sexist-text\/\" target=\"_blank\" rel=\"nofollow noopener\">also quit<\/a> as NZ First&#8217;s candidate over a text calling National MP Katie Nimon lazy after she took parental leave. Luxon had ruled him out from becoming a government minister under his leadership.<\/p>\n<p>Hipkins said Henry should have known better &#8220;with political leaders around the world actually being shot and killed&#8221;, while Labour MP Ayesha Verrall went further on Newstalk ZB, calling the remark a death threat and pointing to the killings of MPs in the UK.<\/p>\n<p>ACT leader David Seymour dismissed the criticism as &#8220;manufactured outrage&#8221;.<\/p>\n<p>&#8220;Labour know the shoot\/shag\/marry game is a joke, one that Radio Hauraki love to play. They know Paul doesn&#8217;t have any intention of doing anything to Mr Hipkins,&#8221; he said.<\/p>\n<p class=\"text-greyDarkFaded\">Stuart Nash is &#8220;channelling\u00a0the manosphere,&#8221; says Christopher Luxon in response to Nash&#8217;s remarks about an MP&#8217;s\u00a0maternity leave.\u00a0 (Source: 1News)<\/p>\n<p>Luxon said he did not think &#8220;New Zealanders would take tremendous offence&#8221;, and that the matter was one for Hipkins and Seymour to talk to. <\/p>\n<p>Jones, meanwhile, has faced no formal consequences over his convention &#8220;kneepad&#8221; remark, and declined to weigh in on Nash.<\/p>\n<p>The Prime Minister has called the kneepads line &#8220;crass and unprofessional&#8221; but has not ruled Jones out of a future Cabinet, and told reporters he had not spoken to the minister this week. Asked why Nash was treated differently, Luxon pointed to a pattern.<\/p>\n<p>&#8220;You&#8217;ve got Stuart Nash here, who&#8217;s actually got a history of some pretty derogatory language towards women,&#8221; he said, adding Nash still owed Nimon a public apology.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/text-message-left-and-stuart-nash-right-file-MEZRTS2FWFHZDO5UAUCGNCC2VQ.png\" alt=\"Text message (left) and Stuart Nash (right, file).\" width=\"800\" height=\"450\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Text message (left) and Stuart Nash (right, file). (Source: 1News)<\/p>\n<p>&#8216;Imported from the Trump playbook&#8217;<\/p>\n<p>Labour deputy leader Carmel Sepuloni said the PM was applying a double standard.<\/p>\n<p>&#8220;Where are his principles? What are his standards? &#8230; These are his Cabinet ministers. He is their boss, and he sets the standards,&#8221; she said.<\/p>\n<p>Political commentator Bridgette Morton said MMP pushed coalition partners to campaign as separate entities, and the PM&#8217;s response to Nash drew &#8220;a really clear line in the sand&#8221;.<\/p>\n<p class=\"text-greyDarkFaded\">NZ First deputy leader\u00a0advised other parties to\u00a0take off the knee\u00a0pads\u00a0when \u201creceiving a foreign leader\u201d.\u00a0 (Source: 1News)<\/p>\n<p>&#8220;They each got to go after their party votes. You saw a clear differentiation between NZ First having comments out there that you know were sexist, that were degrading, that were factless,&#8221; she said.<\/p>\n<p>Morton said she expected more calling out of comments as election day neared \u2013 and not only from National.<\/p>\n<p>&#8220;I think you&#8217;re going to see all the parties making more of those calls because ultimately we are in a close election, and it is as much for the Labour Party to prove that they also have a higher standard as well.&#8221;<\/p>\n<p>She said polling showed NZ First did not have a strong base among women aged 25 to 45 \u2013 &#8220;the working mum sect, you might call them&#8221; \u2013 and Luxon&#8217;s handling of the row would &#8220;play well with the women voters that Labour and National are both after&#8221;.<\/p>\n<p>Morton said NZ First was building &#8220;a record now of comments that are out of step of the standards that we expect&#8221; \u2014 also pointing to Jones&#8217; &#8220;butter chicken tsunami&#8221; line about Indian immigration and the kneepads remarks made around Indian PM Narendra Modi&#8217;s visit.<\/p>\n<p class=\"text-greyDarkFaded\">New Zealand First deputy leader Shane Jones says parliamentary colleagues have suggested he tones down his public comments but he maintains he gets &#8220;cut-through&#8221; by using hyperbole. (Source: 1News)<\/p>\n<p>Victoria University political communication professor Aeron Davis told 1News that crudeness as political language was &#8220;directly imported from the Trump playbook&#8221;, and tended to surface &#8220;whenever populist parties are on the rise&#8221;.<\/p>\n<p>&#8220;We had a few decades of upright centre-right and centre-left parties dominating politics for a few decades, so crassness went out of fashion. But that&#8217;s obviously changed since the mid-2010s \u2013 Trump, Farage, Bolsonaro, Milei and so on,&#8221; he said.<\/p>\n<p>&#8220;Aotearoa has just been behind the political times but seems to be catching up now.&#8221;<\/p>\n<p>He said NZ First&#8217;s recent communications were &#8220;very deliberately playing to their base&#8221; and pitched at a similar voter group to Trump&#8217;s, but the approach &#8220;obviously grates&#8221; for National with its traditional centre-ground strategy.<\/p>\n<p>Risks of the &#8216;celebrity candidate&#8217;<\/p>\n<p>Morton said this week also pointed to the risks of &#8220;the celebrity candidate&#8221;, singling out Henry&#8217;s selection after earlier stumbles on ACT Party policy.<\/p>\n<p class=\"text-greyDarkFaded\">TV host announces latest bid for Parliament, expressing disappointment in other\u00a0coalition\u00a0parties.\u00a0 (Source: 1News)<\/p>\n<p>&#8220;Lots of fanfare and announcement, but obviously he made several missteps,&#8221; she said.<\/p>\n<p>Morton said parties needed to be careful in their pre-selection processes, to make sure &#8220;just the attention they attract actually is going to turn them into good MPs&#8221;.<\/p>\n<p>She said Henry should have seen the radio question coming, given Australian prime minister Anthony Albanese had apologised earlier this month for saying he would &#8220;shag&#8221; Kylie Minogue in a near-identical podcast game.<\/p>\n<p>&#8220;That candidate maybe needs to do a little bit more media training before jumping on the radio,&#8221; she told 1News yesterday.<\/p>\n<p class=\"text-greyDarkFaded\">The newly announced ACT candidate and prominent broadcaster spoke to Q+A&#8217;s Jack Tame. (Source: Q and A)<\/p>\n<p>She said Henry&#8217;s answer was &#8220;clearly meant to be light-hearted&#8221;, but said Nash&#8217;s remarks went &#8220;to the heart of what he believes &#8230; about women and their place in the workplace&#8221;.<\/p>\n<p>On Nash, Morton said he was &#8220;clearly out of step with most of New Zealand&#8221; and that his text had been &#8220;completely factless&#8221;. <\/p>\n<p>She said NZ First should never have selected him in the first place.<\/p>\n<p>&#8220;Clearly, he should not have been selected as a candidate after his most recent comments regarding the definition of a woman and his very crude response. <\/p>\n<p>&#8220;It&#8217;s clearly not suitable for Parliament \u2013 clearly not suitable for Cabinet.&#8221;<\/p>\n<p class=\"text-greyDarkFaded\">The morning&#8217;s headlines in 90 seconds, including Ryan Fox arrives back in NZ, and the political heckle that\u2019s going viral. (Source: 1News)<\/p>\n","protected":false},"excerpt":{"rendered":"New Zealand appears to be catching up with the rest of the world on crass politics, a political&hellip;\n","protected":false},"author":2,"featured_media":541051,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28921,8028,111,137,43,139,69,135],"class_list":["post-541050","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-act-party","tag-labour-party","tag-new-zealand","tag-new-zealand-first","tag-news","tag-newzealand","tag-nz","tag-politics"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/541050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=541050"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/541050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/541051"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=541050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=541050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=541050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}