{"id":544549,"date":"2026-07-26T08:37:17","date_gmt":"2026-07-26T08:37:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/544549\/"},"modified":"2026-07-26T08:37:17","modified_gmt":"2026-07-26T08:37:17","slug":"porsche-to-swing-the-axe-on-its-workforce-again","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/544549\/","title":{"rendered":"Porsche to swing the axe on its workforce again"},"content":{"rendered":"

\"Porsche<\/p>\n

Porsche has already announced it\u2019s making 3900 positions redundant, and now reports claim it could add a further 5000 to that tally in an attempt to repair its finances.<\/p>\n

As reported by Automotive News<\/a>, approximately 8900 Porsche employees in Germany will be cut from the brand\u2019s payroll in Germany by the end of 2035, representing a significant reduction in its current local workforce of 23,000 staff.<\/p>\n

The plan has reportedly been approved by Porsche\u2019s supervisory board, after it was put forward by CEO Michael Leiters in response to growing financial concerns within the Stuttgart-based carmaker.<\/p>\n

Automotive News reports the additional 5000 job cuts will occur through \u201cnatural attrition, early retirement and voluntary severance\u201d, and will likely impact administration and R&D roles within Porsche.<\/p>\n

\"\"<\/p>\n

The publication says Porsche\u2019s development centre in Weissach \u2013 where some of the brand\u2019s most iconic road and race cars have been developed \u2013 is most likely to be impacted.<\/p>\n

Leiters has previously said Porsche needs to get to a point where it sells only about 180,000 vehicles a year to break-even. Though it is currently profitable after selling almost 280,000 cars in 2025, there have been significant changes to its business model recently.<\/p>\n

Last year<\/a>, Porsche made a U-turn on its EV plans, a move which reportedly cost its Volkswagen Group parent \u20ac5.1 billion ($9.1 billion), while the Stuttgart brand projected its operating profit would drop by \u20ac1.8 billion ($3.2 billion) in the 2025 financial year.<\/p>\n

<\/p>\n

Porsche open to new hypercar to boost profits<\/p>\n

The Porsche 918 might not be the last in a short line of hypercars from Stuttgart, as the German marque is reportedly eyeing up a new flagship.<\/p>\n

\"\"<\/a><\/p>\n

It still was able to make an operating profit in 2025 of \u20ac90 million (A$146 million), though this was a reduction of 98 per cent compared to its previous turnover of \u20ac5.3 billion (A$8.7 billion).<\/p>\n

To boost profitability, there are a handful of vehicles on the horizon, such as the return of a Macan-sized SUV with an internal combustion engine, a large three-row SUV, and a new flagship supercar, a successor to the 918 Hybrid and Carrera GT.<\/p>\n

\u201cWe are considering the expansion of our product portfolio in order to grow in higher-margin segments. In doing so, we are looking at models and derivatives both above our current two-door sports cars and above the Cayenne\u201d, Leiters said earlier this year.<\/p>\n

<\/p>\n

Petrol-powered Porsche Cayman, Boxster revival could be axed – report<\/p>\n

Before it has even happened, the anticipated petrol-powered versions of the next Porsche 718 twins – the Cayman and Boxster – may not go ahead.<\/p>\n

\"\"<\/a><\/p>\n

Porsche has been shuffling its future product plans in the wake of changing consumer demand globally, having last year confirmed the new 718 (Cayman and Boxster) won\u2019t go EV-only as first intended.<\/p>\n

Instead, Porsche said it would expand the 718 lineup to offer \u201ctop ICE (internal combustion engine) derivatives\u201d, suggesting the flagship RS versions of each would be the only versions to get a petrol engine.<\/p>\n

However, earlier this month German newspaper Bild<\/a> reported the Volkswagen Group is eyeing up the discontinuation of more than half a dozen models, which includes the internal combustion engine-powered 718 (Boxster and Cayman twins).<\/p>\n","protected":false},"excerpt":{"rendered":"Porsche has already announced it\u2019s making 3900 positions redundant, and now reports claim it could add a further…\n","protected":false},"author":2,"featured_media":544550,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,111,139,69],"class_list":["post-544549","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/544549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=544549"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/544549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/544550"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=544549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=544549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=544549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}