{"id":545771,"date":"2026-07-27T06:33:15","date_gmt":"2026-07-27T06:33:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/545771\/"},"modified":"2026-07-27T06:33:15","modified_gmt":"2026-07-27T06:33:15","slug":"lumo-to-launch-aotearoas-largest-billboard-this-november","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/545771\/","title":{"rendered":"Lumo to launch Aotearoa&#8217;s largest billboard this November"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A new advertising opportunity is coming soon for Kiwi agencies and marketers.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nzmarketingmag.co.nz\/tag\/lumo\/\" data-type=\"link\" data-id=\"https:\/\/stoppress.co.nz\/tag\/lumo\/\" rel=\"nofollow noopener\" target=\"_blank\">Lumo Digital Outdoor<\/a>\u00a0is set to launch Aotearoa\u2019s largest roadside landscape digital billboard on November 2, located on the corner of 898 Great South Road in Penrose, T\u0101maki Makaurau.<\/p>\n<p class=\"wp-block-paragraph\">Lumo co-founder and CEO <a href=\"https:\/\/nzmarketingmag.co.nz\/how-subtle-by-lumo-was-set-in-motion\/\" data-type=\"link\" data-id=\"https:\/\/nzmarketingmag.co.nz\/how-subtle-by-lumo-was-set-in-motion\/\" rel=\"nofollow noopener\" target=\"_blank\">Phil Clemas<\/a> says the new site reflects the growing demand from advertisers for premium digital OOH that combines strategic location with standout creative potential.<\/p>\n<p class=\"wp-block-paragraph\">\u201cLumo-Great Southern Lights gives brands a rare combination of scale, visibility and time in one of Auckland\u2019s busiest transport arterials. Positioned on a main arterial route corner on Great South Road, it will be seen early and viewable from all four intersections, presenting a genuine opportunity for advertisers to build fame and for agencies to develop work designed specifically for the environment,\u201d he says.<\/p>\n<p>New digital canvas<\/p>\n<p class=\"wp-block-paragraph\">The\u00a0site reaches 95,000+ Kiwis weekly and delivers 2.2 million impressions*. The audience includes commuters, trade fleets, business decision-makers and retail customers. The site also connects key areas across the city like Auckland Airport, the CBD, Sylvia Park, <a href=\"https:\/\/stoppress.co.nz\/news\/ikea-open-in-aotearoa\/\" data-type=\"link\" data-id=\"https:\/\/stoppress.co.nz\/news\/ikea-open-in-aotearoa\/\" rel=\"nofollow noopener\" target=\"_blank\">Ikea<\/a> and as well as being in close proximity to Mt Smart Stadium.<\/p>\n<p class=\"wp-block-paragraph\">At 26.4 metres wide by six metres high, Lumo-Great Southern Lights is more than four times the size of Lumo\u2019s hero 12m x 3m landscape digital billboard. It will deliver 158 sqm of digital roadside presence with a distinctive corner return.<\/p>\n<p class=\"wp-block-paragraph\">As well as size, the format offers brands and marketers the opportunity to plan and produce work specifically for a premium large-format digital landscape roadside environment.<\/p>\n<p class=\"wp-block-paragraph\">For New Zealand creative teams, Lumo says it marks a significant new digital landscape canvas in market and a chance to develop ambitious public-facing work at a cinematic scale not previously available roadside.<\/p>\n<p class=\"wp-block-paragraph\">Lumo is now in discussion with agencies and brands ahead of launch, with limited inaugural availability for early access to the format.<\/p>\n<p class=\"wp-block-paragraph\">*knOOH, Reach &amp; Impressions reporting, AP18+, 100%, 2026)<\/p>\n","protected":false},"excerpt":{"rendered":"A new advertising opportunity is coming soon for Kiwi agencies and marketers. Lumo Digital Outdoor\u00a0is set to launch&hellip;\n","protected":false},"author":2,"featured_media":545772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[135525,111,43,139,69,268114],"class_list":["post-545771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-lumo","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-out-of-home"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/545771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=545771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/545771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/545772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=545771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=545771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=545771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}