New Zealand fashion brand Sylvester has announced it will wind up operations, citing the tough economic climate. <\/p>\n
The brand was run by Tom, Ike, and Cosmo Conway, the three sons of the celebrated Kiwi designer Kate Sylvester and graphic designer Wayne Conway.<\/p>\n
It was a cheaper, more casual sister label to their mother’s Kate Sylvester brand. <\/p>\n
A message to social media followers this morning read: “We are sad to announce that, after giving it our all, we have decided to wind up the Sylvester brand.” <\/p>\n
It said they were “proud” of what they created but “the hard reality is that the economic climate is so much tougher than we anticipated”.<\/p>\n
“We knew trying to build a business would be tough, but just trying to keep afloat in this current climate has been too intensely stressful for our entire team.<\/p>\n
“When we started this, Kate & Wayne made it clear to us that a business must pay for itself, and we listened. Our number one commitment is to our team and suppliers, to do right by them.” <\/p>\n
The business planned to continue selling its latest collection until Christmas, before making “final goodbyes” in February. <\/p>\n
Sylvester has four retail stores, with two in Auckland, one in Wellington, and one in Christchurch. <\/p>\n
“The most rewarding aspect of this adventure has been the love, support and enthusiasm from you, our community, our huddle. <\/p>\n
“The Huddle represents heads together, arms around each other. It celebrates the bond between friends and family. Always.”<\/p>\n","protected":false},"excerpt":{"rendered":"New Zealand fashion brand Sylvester has announced it will wind up operations, citing the tough economic climate. The…\n","protected":false},"author":2,"featured_media":548932,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[138,219,111,43,139,69],"class_list":["post-548931","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-business","tag-economy","tag-new-zealand","tag-news","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/548931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=548931"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/548931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/548932"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=548931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=548931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=548931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}