{"id":550117,"date":"2026-07-29T20:43:11","date_gmt":"2026-07-29T20:43:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/550117\/"},"modified":"2026-07-29T20:43:11","modified_gmt":"2026-07-29T20:43:11","slug":"bikinis-and-bare-chests-campaign-for-maori-voters-to-switch-rolls-goes-viral","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/550117\/","title":{"rendered":"Bikinis and bare chests: Campaign for M\u0101ori voters to switch rolls goes viral"},"content":{"rendered":"<p class=\"body-paragraph articleLinkText  [&amp;_p]:tit-sub-xl tit-sub-xl md:[&amp;_p]:d-tit-sub-xl md:d-tit-sub-xl mb-[1.3rem]\">Green Party candidate Tania Waikato is taking an unconventional approach to encouraging M\u0101ori voters to switch to the M\u0101ori roll \u2013 posting pictures of women in bikinis and men with their shirts off.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Waikato said the campaign idea came to her as she was preparing to post an election graphic and wondered how she could cut through the \u201cAI slop\u201d and algorithm to grab people\u2019s attention.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">She said minor parties had zero budget to run the campaign, so she turned to her friends for help.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cI&#8217;m a cross-fitter, I&#8217;m an athlete, I&#8217;ve been an athlete my entire life, I have a lot of attractive friends who do get attention if you put a picture of them up online and they&#8217;re all extremely worried about this particular election. <\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\"><a href=\"https:\/\/www.tvnz.co.nz\/player\/newsclip\/watch-the-unconventional-pre-election-campaign-thats-going-viral\" rel=\"nofollow noopener\" target=\"_blank\">Watch: The unconventional pre-election campaign that&#8217;s going viral &#8211; Watch on TVNZ+<\/a><\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">&#8220;They&#8217;re worried about how many of our people are not enrolled, and they&#8217;re very worried about the voter suppression laws that this Government has passed which could potentially see 230,000 people miss out on voting this year.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/07\/tania-waikato-speaks-to-breakfast-about-thirst-trap-maori-vo-T7BSADPKE5GXRGXY3XBYO2M75A.jpg\" alt=\"Green candidate for Te Waiariki Tania Waikato.\" width=\"800\" height=\"450\" loading=\"lazy\"\/><\/p>\n<p class=\"ImageMetadata__MetadataParagraph-sc-hi5x8q-0 cWTYyG image-metadata\">Green candidate for Te Waiariki Tania Waikato. (Source: Breakfast)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">The campaign is counting down to the August 6 deadline for M\u0101ori voters to switch on to the M\u0101ori roll, as well as October 25 for non-registered voters to enrol.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">As of Tuesday night, she said the posts have garnered 891,000 views, 23,000 interactions, and 3451 clicking through to vote.nz. <\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Her most recent campaign post is accompanied by a picture of Kiwi rapper-singer and music producer Kings with his shirt off and the headlines &#8220;8 days left to switch to the M\u0101ori roll&#8221; and &#8220;88 days left to enrol!&#8221;<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">She said the feedback has been at least 95% \u201coverwhelmingly\u201d positive.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cA lot of people who may have been reluctant to go on the M\u0101ori roll before because they didn&#8217;t feel M\u0101ori enough to go on the M\u0101ori roll have seen the campaign and have been signing up, and for me that&#8217;s an absolute win because this isn&#8217;t just about getting people enrolled, it&#8217;s also about people reclaiming their tino rangatiratanga and reclaiming their sense of identity as well.\u201d<\/p>\n<p>Political reactions<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Greens co-leader Chloe Swarbrick said it was a \u201cbrave new world\u201d.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cI think what Tania&#8217;s done is obviously consensual and it is a way to get more peoples&#8217; attention on, and cut through, to get them enrolled to vote.\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">When questioned on whether the tactic belongs in politics, she said we should be celebrating greater diversity in voices getting involved in politics, including seeing more young people getting engaged.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">\u201cI think that shows that things are, hopefully, changing for the better,\u201d she said.<\/p>\n<p class=\"text-greyDarkFaded\">Green Party candidate Tania Waikato takes an unconventional approach before the August 6 deadline.\u00a0 (Source: 1News)<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Labour MP Kieran McAnulty said it wasn\u2019t a tactic he\u2019d use as he wasn\u2019t sure he\u2019d \u201cfit the bill\u201d.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Te P\u0101ti M\u0101ori co-leader Debbie Ngarewa-Packer said: &#8220;Its not ours, and it never has been, our place to comment on other party&#8217;s strategies.&#8221;<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">ACT leader David Seymour said he wasn&#8217;t aware of the campaign but, when reporters described it, he quipped: &#8220;I&#8217;ve heard the old saying &#8216;sex sells&#8217;, I didn&#8217;t know it could vote as well.&#8221;<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">NZ First MP Shane Jones said it was a double standard: \u201cIf that had of been a bloke promoting with semi-clad females and half-unclad firemen, a firestorm would have broken out!\u201d<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">He also added: \u201cThese people are the sovereign owners of their own bodies; they can do what they like. It\u2019s up to Chippy, and it&#8217;s up the leadership of the Green Party as to how they want to campaign. It&#8217;s kind of scuttlebutt really.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Green Party candidate Tania Waikato is taking an unconventional approach to encouraging M\u0101ori voters to switch to the&hellip;\n","protected":false},"author":2,"featured_media":550118,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4432,111,43,139,69,10872,270122],"class_list":["post-550117","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-maori-issues","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-torangapu","tag-vote-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/550117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=550117"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/550117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/550118"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=550117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=550117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=550117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}