Jul 31, 2026 \u2013 5.00am<\/p>\n
It\u2019s taken seven months and 15 requests but Craig Scroggie has finally agreed to participate for this profile. To warm up before one of our interviews, he replies over email to a list of questions. Every response is detailed, lengthy and reads as if it\u2019s written by a chatbot.<\/p>\n
Scroggie leads Australia\u2019s largest public data centre business, NextDC, and is probably the most AI-pilled chief executive of any company on the Australian Securities Exchange. He\u2019s built 40 AI agents, including personas for each member of his company\u2019s leadership team; he\u2019ll go to the bots first with a query, especially if it\u2019s in the middle of the night. How do his executives feel about their boss building their digital twin? Scroggie says he\u2019s encouraged them to build their own version of him. He integrates large language models into every aspect of his life in an endless pursuit for optimisation. Including, it would appear, crafting answers to The Australian Financial Review Magazine\u2019s initial questions for this profile.<\/p>\n
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