Even today, there are plenty of open models that generate images with no labeling whatsoever. These AI models can be shared and improved upon indefinitely, even if most of the major AI players adopt a multifaceted approach to labeling AI content. The generative genie is out of the bottle, and there\u2019s no stuffing it back in.<\/p>\n
Since there will always be unlabeled AI content, you can\u2019t count on watermarks to tell you what\u2019s true. As AI labeling becomes more common, people may think an image or video that lacks one is automatically legit. That\u2019s a dangerous but understandable mistake for someone to make. While the existence of invisible watermarks might give people some sense of security as they explore an increasingly distorted Internet, they aren\u2019t a reliable way to know what\u2019s true.<\/p>\n
\u201cThe future that we live in will increasingly be a world of unlimited content,\u201d said Rose. \u201cIt\u2019s economics 101, supply and demand. Supply goes through the roof, and the value of content is going to continue to crash. But increasingly, there is going to be a demand for authenticated content, a way to prove that something is what it purports to be.\u201d<\/p>\n
The scale of AI content alone will make it impossible to label all of it. Google\u2019s 100 billion SynthID images and videos are just the tip of an iceberg that has already eclipsed authentic content on the Internet. It may be smarter to focus on verifying truth rather than outing falsehoods.<\/p>\n
\u201cThere\u2019s a limit to how much content can be created with actual physical cameras in the world,\u201d explained veteran photojournalist and Starling fellow Mike Caronna. \u201cThere\u2019s no limit to how much synthetic content can be made. That\u2019s why we want to pivot to what\u2019s scarce, and what\u2019s scarce is high-value, truthful information. If we can secure that and prove that it\u2019s authentic, we can defend against the liar\u2019s dividend.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Even today, there are plenty of open models that generate images with no labeling whatsoever. These AI models…\n","protected":false},"author":2,"featured_media":552671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,139,69,145],"class_list":["post-552670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/552670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=552670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/552670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/552671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=552670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=552670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=552670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}