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Samsung Galaxy Z Fold8<\/p>\n
David Phelan<\/p>\n
Samsung\u2019s new suite of foldable phones goes on sale on Friday, Aug. 7. But the company has just revealed what it calls record-breaking pre-orders, and how one model is dominating public interest. Here are the details \u2014 and whether they are meaningful or misleading.<\/p>\n
ForbesApple iPhone 18 Pro Release Date September Signaled In Keynote UpdateBy David Phelan<\/a><\/p>\n There are three new models, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 and the strikingly different Galaxy Z Fold8, which has a different shape from any previous Galaxy folder.<\/p>\n \u201cSamsung\u2019s Galaxy Z Series has achieved its highest-ever pre-order performance, with the Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 surpassing all previous foldable smartphone records by over 17% with just one day remaining in the pre-order period,\u201d Samsung said in a statement it shared with me, and which is also online<\/a>.<\/p>\n That\u2019s clearly a significant uptick in interest, especially since the figures came with a day of pre-orders still to go, but let\u2019s also note that there are three foldable phones this year, not two as before, so some increase was to be expected.<\/p>\n Galaxy Z Fold8 And Fold8 Ultra Demand Jumps 70% Over Previous Generation<\/p>\n But there\u2019s more: pre-orders for the non-flip models (Z Fold8 and Z Fold8 Ultra) are up by 70% compared to the Z Fold7 figures. That\u2019s an impressive figure, even with two models in the mix, and shows that Samsung\u2019s belief that foldables are not one-size-fits-all may be on to something. <\/p>\n Samsung\u2019s CEO TM Roh had previously pointed out that a new shape was coming, and the company\u2019s commitment to a variety of shapes \u2014 more on that here<\/a>.<\/p>\n The new form-factor model, the Z Fold8, has set \u201ca new benchmark in foldable phone innovation and accounting for 40% of total European pre-orders,\u201d Samsung went on. <\/p>\n The Z Fold8 Ultra is $100 more than the Z Fold7 for the 256GB storage version, so that will be a factor in the increase. There\u2019s no Z Fold8 equivalent in last year\u2019s figures to compare it to, but since the Z Fold8 starting price is $100 lower than the Z Fold7, the increased pre-order totals are the more impressive.<\/p>\n Pricing, Discounts, And Pre-Order Incentives Explained<\/p>\n Pre-orders include discounts, for instance \u00a3100 off the Z Fold8 when you check out with PayPal in the U.K., not to mention discounts when you trade in a selected smartphone, plus an extra \u00a3100 off with a special code (Z8). Again, these offers end at midnight, Thursday, Aug. 6. Oh, and there\u2019s six months worth of Google AI Pro thrown in. <\/p>\n Delivery Dates Slip As Popular Colors Sell Out<\/p>\n The new Galaxy Z Fold8 seems to be the star of the show, with more than 40% of pre-orders in Europe and high performance elsewhere that has led to delivery dates slipping and some colors selling out. The pistachio version, for instance, has the longest wait times in the U.S. and U.K. <\/p>\n \u201cSamsung also noted that three times as many Flip users are switching to the larger Fold phones than in previous generations,\u201d Mashable<\/a> pointed out. It pointed out that pre-orders in Korea broke records with 1.44 million units ordered in seven days. The Galaxy Z Fold8 is likely to account for around a million of those. <\/p>\n Even allowing for price increases on some models and an additional item to choose from, these are impressive numbers. And remember, if you want to snag a pre-order discount, time is running out \u2014 you have until 11.59PM tonight.<\/p>\n