President Lee Jae Myung didn\u2019t just give a policy speech on Wednesday \u2014 he joined the show. Sitting front-row in a sleek hanbok, he applauded as Le Sserafim performed and later grabbed the microphone to personally introduce Stray Kids to the crowd. The president\u2019s rare appearance with idol performers set the tone for the government\u2019s new emphasis on culture.<\/p>\n
The event marked the launch of the Presidential Committee on Popular Culture Exchange, a new body designed to supercharge Korea\u2019s cultural influence overseas. By naming Culture Minister Chae Hwi-young and JYP Entertainment founder Park Jin-young as co-chairs, Lee signaled an unusual partnership: government authority working hand-in-hand with one of the industry\u2019s biggest insiders.<\/p>\n
Lee cast the initiative as \u201cHallyu 4.0,\u201d the next stage of the Korean Wave, where music, film, gaming and webtoons evolve from cultural exports to global connectors. He described K-culture not just as a soft power tool but as a potential economic engine on par with Korea\u2019s iconic industries like semiconductors and shipbuilding.<\/p>\n
“Our government will work to ensure that Korean popular culture goes beyond bringing joy, inspiration and empathy to global audiences, and becomes a core industry of the Korean economy,” Lee said. <\/p>\n
The ceremony drew executives from SM, HYBE, YG, NCSoft, Nexon and Naver Webtoon, underscoring the alliance between the state and the country\u2019s most powerful entertainment players.<\/p>\n
Korea is making sure it isn’t leaving its cultlural boom to chance by making it an official policy to ensure that K-pop and its creative cousins remain at the center of the global stage.<\/p>\n
\u201cThe world is paying attention to the remarkable success of our popular culture, but our cultural capacity still has unlimited potential to grow beyond this success,\u201d he said, adding, \u201cI hope our popular culture will spread even further.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"President Lee Jae Myung didn\u2019t just give a policy speech on Wednesday \u2014 he joined the show. Sitting…\n","protected":false},"author":2,"featured_media":56357,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-56356","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/56356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=56356"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/56356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/56357"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=56356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=56356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=56356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}