{"id":564278,"date":"2026-08-10T02:14:08","date_gmt":"2026-08-10T02:14:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/564278\/"},"modified":"2026-08-10T02:14:08","modified_gmt":"2026-08-10T02:14:08","slug":"burgen-is-toast-bread-brand-to-leave-new-zealand-shelves","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/564278\/","title":{"rendered":"B\u00fcrgen is toast: Bread brand to leave New Zealand shelves"},"content":{"rendered":"<p>Bread brand B\u00fcrgen has announced it is leaving the New Zealand market, farewelling Kiwi customers after years on supermarket shelves.<\/p>\n<p>&#8220;For years, B\u00fcrgen has been part of Kiwi breakfasts, lunchboxes and everything in between. Now it\u2019s time for us to say goodbye,&#8221; the bread brand said in a post to Facebook on Sunday.<\/p>\n<p>&#8220;We\u2019re pretty gutted to be leaving, but mostly, we just want to say a huge thank you for having us at your table all these years.&#8221;<\/p>\n<p>The brand, owned by Australian manufacturer George Weston Foods, thanked customers for &#8220;sharing it with your wh\u0101nau and making us part of everyday life&#8221;.<\/p>\n<p>George Weston Foods told 1News the product was no longer being produced and that sales had declined in recent years.<\/p>\n<p>&#8220;Several of our retail partners have advised that they will be removing the product range due to lower shopper demand and increasing pressure on shelf space.&#8221;<\/p>\n<p class=\"text-greyDarkFaded\">The morning&#8217;s headlines in 90 seconds, including St John braces for another hectic day, and a Brazilian footballers goal celebration goes bad. (Source: 1News)<\/p>\n","protected":false},"excerpt":{"rendered":"Bread brand B\u00fcrgen has announced it is leaving the New Zealand market, farewelling Kiwi customers after years on&hellip;\n","protected":false},"author":2,"featured_media":564279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[138,144,42,43,40,38,41,39],"class_list":["post-564278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-business","tag-food-drink","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/564278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=564278"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/564278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/564279"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=564278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=564278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=564278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}