{"id":564734,"date":"2026-08-10T13:58:13","date_gmt":"2026-08-10T13:58:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/564734\/"},"modified":"2026-08-10T13:58:13","modified_gmt":"2026-08-10T13:58:13","slug":"major-shake-up-for-weet-bix-sports-card-tradition","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/564734\/","title":{"rendered":"Major shake-up for Weet-Bix sports card tradition"},"content":{"rendered":"

After nearly two decades of rugby players dominating the Weet-Bix Stat Attack cards, some of New Zealand’s biggest names from across the sporting world are getting their turn. <\/p>\n

This year’s collection of cards expanded beyond rugby for this first time, featuring 26 athletes from 15 different sports. <\/p>\n

Shot putters Dame Valerie Adams and Tom Walsh, Warriors fullback Charnze Nicoll-Klokstad, kayaker Dame Lisa Carrington, cricketer Kane Williamson, and netballer Grace Nweke were among those included.<\/p>\n

\"Weet-Bix's<\/p>\n

Weet-Bix’s Stat Attack cards. (Source: 1News)<\/p>\n

Headlining this year’s collection of cards, Dame Valerie said the change reflected New Zealand’s growing reputation across a number of sports. <\/p>\n

“I think the world is seeing New Zealand for more than just being a rugby nation,” she told 1News. <\/p>\n

“Something I’ve experienced overseas, being in a global sport of track and field, they see us more than just rugby, which is great.” <\/p>\n

The former shot-putter was also named this year’s coveted gold card athlete, something she described as “pretty special”. <\/p>\n

“Never thought in a million years I thought I would probably be a sports card in a Weet-Bix box, because as you’ve mentioned, we are quite a rugby heavy nation.” <\/p>\n

\"Dame<\/p>\n

Dame Valerie Adams headlined this year’s Weet-Bix Stat Attack collection. (Source: 1News)<\/p>\n

Swimmer Erika Fairweather, who was also featured in the new collection, said she’d grown up collecting the rugby cards and was excited to be among the athletes included. <\/p>\n

\u201cEveryone\u2019s competing and representing New Zealand at such a high level and doing so with great quality, so it\u2019s cool that they\u2019re kind of having the same opportunities now,” Fairweather said. <\/p>\n

The beloved cards historically featured only the All Blacks, before the Black Ferns were included in the tradition three years ago. <\/p>\n

Sanitarium marketing manager Sumi King said the choice to expand this year’s card collection came following a surge of interest across the country in other team sports.<\/p>\n

“It’s just broadening that reach of different players and athletes different sporting codes, just to appeal to a much broader group of Kiwi kids,” King said. <\/p>\n

The new collection launched today and would run for 12 weeks. <\/p>\n","protected":false},"excerpt":{"rendered":"After nearly two decades of rugby players dominating the Weet-Bix Stat Attack cards, some of New Zealand’s biggest…\n","protected":false},"author":2,"featured_media":564735,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[144,111,139,69,213],"class_list":["post-564734","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-food-drink","tag-new-zealand","tag-newzealand","tag-nz","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/564734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=564734"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/564734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/564735"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=564734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=564734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=564734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}