{"id":566300,"date":"2026-08-12T02:08:13","date_gmt":"2026-08-12T02:08:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/566300\/"},"modified":"2026-08-12T02:08:13","modified_gmt":"2026-08-12T02:08:13","slug":"media-insider-mediaworks-sold-to-australian-audio-firm-sports-entertainment-group-for-130-million","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/566300\/","title":{"rendered":"Media Insider: MediaWorks sold to Australian audio firm Sports Entertainment Group for $130 million"},"content":{"rendered":"<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">The sale was scheduled for October 1, subject to conditions including approval from New Zealand\u2019s Overseas Investment Office.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">SEG said the acquisition would be funded through a combination of existing cash, a new senior debt facility from the Commonwealth Bank of Australia, and a fully underwritten placement to raise approximately $35m.<\/p>\n<p><img  alt=\"SEG chief executive Craig Hutchison.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>SEG chief executive Craig Hutchison.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">SEG chief executive Craig Hutchison said the acquisition was the \u201cbiggest moment\u201d in the company\u2019s history.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cMediaWorks is New Zealand\u2019s number one audio business, third biggest media business, and has an incredible connection with its market-leading audio audience,\u201d he said in a statement.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cWe have enormous respect for the business and see huge upside in driving growth in step with our content and services offering, and can\u2019t wait to get to work with Wendy Palmer and her team.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">He told the ASX that the deal was \u201ctransformational\u201d and would allow SEG to extend its sport, digital and entertainment \u201ccapability\u201d to New Zealand.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">SEG told the ASX that about $A5m in annual \u201csynergies\u201d had been identified. The acquisition was expected to be \u201cmaterially accretive\u201d to SEG\u2019s earnings per share. <\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cOn a pro forma combined basis and prior to identified synergies, SEG and MediaWorks generated combined Ebitda of approximately $A36m in the 12 months to 30 June 2026, increasing to approximately $46.1m after the $A5m of identified synergies.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">Palmer said: \u201cOff the back of strong growth, this is a hugely exciting moment for MediaWorks &#8211; SEG is a media company that shares our relentless focus on audiences and customers, and their investment in our future is a strong vote of confidence in this team, our brands and the position we\u2019ve built as New Zealand\u2019s leading audio and digital business. <\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cJoining forces gives our team access to genuine scale and capability. We\u2019re looking forward to what we can build together across the Tasman.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">MediaWorks, which also owns Mai FM, The Sound and The Edge stations and digital platform Rova, hired Jarden\u2019s New Zealand banking team to manage the sale process.<\/p>\n<p><img  alt=\"Simon Barnett and Lana Cochrane-Searle host MediaWorks' More FM breakfast show.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Simon Barnett and Lana Cochrane-Searle host MediaWorks&#8217; More FM breakfast show.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">Last week, <a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-stuff-fails-in-bid-to-acquire-mediaworks-radio-firm-lachlan-murdochs-company-in-line-report\/premium\/RIDAI3ZQTJB3VECCYQB3EKB3KU\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-stuff-fails-in-bid-to-acquire-mediaworks-radio-firm-lachlan-murdochs-company-in-line-report\/premium\/RIDAI3ZQTJB3VECCYQB3EKB3KU\/\">it was revealed that New Zealand publishing firm Stuff had missed out on buying MediaWorks<\/a> &#8211; leaving Nova Entertainment and SEG as the remaining bidders.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">Publicly listed SEG, whose major shareholder is Hutchison, had earlier exited direct ownership of New Zealand radio after selling its Senz sports radio network to the TAB in 2023.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">The Australian company remains a major transtasman sports media player through its Australian radio, digital, events and sports rights businesses.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">The former Senz network now operates as Sport Nation under TAB\/Entain ownership.<\/p>\n<p>SEG and MediaWorks \u2018highly complementary\u2019<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">SEG and MediaWorks said today that their two businesses were \u201chighly complementary\u201d. <\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cSEG brings Australia\u2019s only whole-of-sport media platform, spanning premium sports rights, owned content, talent, team ownership, production and events. MediaWorks brings market leadership in music and entertainment radio in New Zealand.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cTogether they create a single trans-Tasman platform that connects advertisers to fans across sport, music and entertainment, through radio, digital, podcast, TV and live experiences.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">In Australia, SEG &#8211; through its SEN brand &#8211; has a national network of owned and syndicated radio stations and holds broadcast rights across major sporting codes including the AFL, NRL, cricket, the NBL and the Australian Open.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">In its statement, SEG said MediaWorks gave it a \u201cready-made platform to extend its sport, events and content offering into New Zealand, and a digital growth engine in rova\u201d.<\/p>\n<p>The MediaWorks sale<\/p>\n<p><img  alt=\"MediaWorks chairman Barclay Nettlefold and chief executive Wendy Palmer.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>MediaWorks chairman Barclay Nettlefold and chief executive Wendy Palmer.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-stuff-fails-in-bid-to-acquire-mediaworks-radio-firm-lachlan-murdochs-company-in-line-report\/premium\/RIDAI3ZQTJB3VECCYQB3EKB3KU\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-stuff-fails-in-bid-to-acquire-mediaworks-radio-firm-lachlan-murdochs-company-in-line-report\/premium\/RIDAI3ZQTJB3VECCYQB3EKB3KU\/\">MediaWorks chairman Barclay Nettlefold earlier told Media Insider<\/a> that he expected a sale to be confirmed by the end of September. \u201cQuarter three is where we\u2019re aiming for.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cThere\u2019s no hurry \u2013 we\u2019re just trying to make sure that we have the right process in place to ensure the best outcome for the business.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">MediaWorks has turned its financial performance around in recent years.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">Nettlefold said this was down to a focus on people and \u201cthe right product to market\u201d.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cI think Leon [Leon Wratt, director of content] and Wendy have done a great job in getting the content right. They have reshaped some of the radio networks very well.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cAnd we\u2019re tracking above budget, which is fantastic to see.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">The Australian reported the company might sell for as much as $120m- $150m.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cI\u2019m not going to comment on what the price is,\u201d Nettlefold said.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">He said the New Zealand radio market was more controlled than Australia. Here, there were just two big players \u2013 MediaWorks and NZME \u2013 compared with multiple networks across the Ditch.<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">\u201cYou don\u2019t have as much competition in the music sector or in talkback, so you\u2019ve got clear dominant players, whereas if you look at Australia, you might have three players that are fighting for the same money.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">He said MediaWorks had also made the call to exit news station Today FM in 2023 to focus on music. \u201cZB is too good.\u201d<\/p>\n<p class=\"BXSdIJQrZoWgYbVqzX\" style=\"display:none\">Editor-at-Large Shayne Currie is one of New Zealand\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n","protected":false},"excerpt":{"rendered":"The sale was scheduled for October 1, subject to conditions including approval from New Zealand\u2019s Overseas Investment Office.&hellip;\n","protected":false},"author":2,"featured_media":566301,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[156545,48,1135,1558,103114,138,156,1138,2082,209,8454,2936,1073,15150,1132,130,157,111,139,69,2738,4965,1629,3235,213,12418,61,278713],"class_list":["post-566300","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-156545","tag-audio","tag-australian","tag-been","tag-breeze","tag-business","tag-entertainment","tag-firm","tag-for","tag-group","tag-including","tag-insider","tag-media","tag-mediaworks","tag-million","tag-more","tag-music","tag-new-zealand","tag-newzealand","tag-nz","tag-owner","tag-radio","tag-rock","tag-sold","tag-sports","tag-stations","tag-to","tag-toprating"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/566300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=566300"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/566300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/566301"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=566300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=566300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=566300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}