{"id":566550,"date":"2026-08-12T08:08:17","date_gmt":"2026-08-12T08:08:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/566550\/"},"modified":"2026-08-12T08:08:17","modified_gmt":"2026-08-12T08:08:17","slug":"greater-headwinds-job-ads-fall-for-third-month-in-a-row-seek","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/566550\/","title":{"rendered":"&#8216;Greater headwinds&#8217;: Job ads fall for third month in a row \u2013 Seek"},"content":{"rendered":"<p class=\"body-paragraph articleLinkText  [&amp;_p]:tit-sub-xl tit-sub-xl md:[&amp;_p]:d-tit-sub-xl md:d-tit-sub-xl mb-[1.3rem]\">Seek says job ads fell again in July, after revised figures wiped out earlier signs of growth and showed weaker conditions in the main North Island centres.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Job ads have fallen for a third consecutive month, pointing to a still-soft labour market despite vacancies growing on an annual basis.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Seek&#8217;s July employment report showed job ads were down 0.8% from June.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">It has also revised away earlier signs of growth, saying &#8220;recalibrated data&#8221; now showed job ads had also fallen for the past four months.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Despite the downward &#8220;recalibrations&#8221;, job ads growth was still 6.2% higher year-on-year.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Applications per job ad, which are reported with a one-month lag, rose 1.6% in June, suggesting more candidates were competing for fewer vacancies.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">The figures also pointed to a widening divide between weaker conditions in the main North Island centres and <a href=\"https:\/\/www.1news.co.nz\/2026\/08\/04\/whos-feeling-job-market-recovery-and-where-has-downturn-hit-hardest\/\" rel=\"nofollow noopener\" target=\"_blank\">pockets of strength<\/a> in the South Island.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Seek New Zealand country manager Rob Clark said July had brought a further decline in advertised roles, with only &#8220;pockets of growth&#8221; across the country.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">&#8220;Conditions remain strongest in the South Island, while larger centres, including Auckland, Wellington and Waikato, continue to face greater headwinds.&#8221;<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">The report said the recent fall had been driven by weaker advertising in the biggest regions.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Auckland job ads fell 0.9% in July, led by lower demand in sales, manufacturing, transport and logistics, and trades and services.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Wellington was down 1.3%, with government and defence, accounting, and healthcare and medical roles among the main contributors.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Only four regions recorded monthly growth: Hawke&#8217;s Bay, Marlborough, the West Coast and Otago.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Seek said South Island growth outside Canterbury appeared to be supported by hospitality and tourism, and construction roles.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Canterbury \u2013 one of the more resilient labour markets over the past year \u2013 also declined for the second consecutive month, down 0.3%, as a fall in construction offset gains in manufacturing, transport and logistics, and trades and services.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">At an industry level, mining, resources and energy showed the strongest momentum, with ads up 3.3% for the month and 38.5% over the year.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Education and training, engineering, and real estate and property also rose in July.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">But construction, which has helped lift regional hiring in recent months, weakened nationally, falling 0.9%.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Healthcare and medical ads also continued to decline, falling 1.4% in July, while trades and services made the biggest contribution to the overall monthly fall.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">The July figures followed official labour market data showing <a href=\"https:\/\/www.1news.co.nz\/2026\/08\/05\/nzs-unemployment-rate-hits-11-year-high-in-june-quarter\/\" rel=\"nofollow noopener\" target=\"_blank\">unemployment rose to 5.6%<\/a> in the June quarter, with underutilisation also rising as the economy remained under pressure.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">The report also included Seek&#8217;s latest reading on artificial intelligence in job ads, although this was a much smaller part of the July labour market picture.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">It said 3.7% of New Zealand job ads referenced AI or AI-related skills, compared with 2.1% in Australia.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\">Seek said AI references were most common in information and communication technology roles, with some growth in references to AI ethics and governance, agentic AI and generative AI.<\/p>\n<p class=\"body-paragraph articleLinkText  lg mb-4\"><a href=\"https:\/\/www.rnz.co.nz\/news\/business\/973861\/job-ads-fall-for-third-month-in-a-row-seek\" rel=\"nofollow noopener\" target=\"_blank\">rnz.co.nz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Seek says job ads fell again in July, after revised figures wiped out earlier signs of growth 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