{"id":567541,"date":"2026-08-13T06:56:09","date_gmt":"2026-08-13T06:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/567541\/"},"modified":"2026-08-13T06:56:09","modified_gmt":"2026-08-13T06:56:09","slug":"mars-responds-after-1991-bar-highlights-shrinkflation-and-smaller-chocolate-bars","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/567541\/","title":{"rendered":"Mars responds after 1991 bar highlights shrinkflation and smaller chocolate bars"},"content":{"rendered":"<p class=\"bcxzNmxesLZ\" style=\"display:none\">That\u2019s 56% heavier than the UK\u2019s modern version of the chocolate bar. <\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Some good news for chocolate lovers, a Mars bar weighs more seven grams more in New Zealand at 47g.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cWhile I do totally understand inflation, shrinkflation is a bit of a swizz as my mum would say,\u201d Gordon told Creator Zine.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cThe size difference was greater than I expected. Even though I knew it was big, I was surprised when I bought one to compare. It is a shame really.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Gordon said one of the most rewarding aspects of clearing hoarded homes is uncovering unusual relics from the past.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cI find so many old and vintage things. I find it fascinating,\u201d she said in a video posted on social media.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cI have had videos go viral before, the hoarder houses are always popular but I am surprised how this has taken off.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">The oversized Mars bar was found during a property cleanout and almost ended up in the rubbish before Gordon realised its significance.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cWe were clearing out a hoarder\u2019s house and everything we were rooting through was decades old.\u201d<\/p>\n<p><img  alt=\"Mars says its products have undergone multiple changes over the decades. Photo \/ Getty Images\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Mars says its products have undergone multiple changes over the decades. Photo \/ Getty Images<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Images showing the 1991 Mars bar alongside a modern version have since gone viral online with the original video garnering over a million views.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">However, Mars says its products have undergone multiple changes over the decades.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cOver the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa,\u201d a spokesperson told Metro UK.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Mars bars were first introduced in 1932 after being developed by Forrest Mars snr in a rented kitchen on the Slough Trading Estate in Berkshire, England. <\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Today the Slough factory remains in operation and continues to produce millions of chocolate bars each day following significant modernisation and investment in the site.<\/p>\n","protected":false},"excerpt":{"rendered":"That\u2019s 56% heavier than the UK\u2019s modern version of the chocolate bar. Some good news for chocolate lovers,&hellip;\n","protected":false},"author":2,"featured_media":567542,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[218742,74,95,17181,6128,138,224,181289,9060,188516,14647,2837,2219,8788,10053,16569,5511,6248,5969,111,139,69,1523,16121,12900,107341,25305,25278,5143],"class_list":["post-567541","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-218742","tag-after","tag-and","tag-bar","tag-bars","tag-business","tag-chocolate","tag-clearance","tag-decades","tag-decadesold","tag-discovered","tag-during","tag-gone","tag-highlights","tag-house","tag-iconic","tag-just","tag-mars","tag-much","tag-new-zealand","tag-newzealand","tag-nz","tag-over","tag-responds","tag-revealing","tag-shrinkflation","tag-shrunk","tag-smaller","tag-viral"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/567541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=567541"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/567541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/567542"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=567541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=567541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=567541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}