{"id":567700,"date":"2026-08-13T10:32:10","date_gmt":"2026-08-13T10:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/567700\/"},"modified":"2026-08-13T10:32:10","modified_gmt":"2026-08-13T10:32:10","slug":"use-by-v-best-before-key-to-knowing-how-to-cut-your-household-food-waste","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/567700\/","title":{"rendered":"Use by v Best before: Key to knowing how to cut your household food waste"},"content":{"rendered":"<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cWe should definitely follow our use-by dates because they are about food safety,\u201d she said. <\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cBut best before, it might be changed in texture or colour or it might feel a little different, the taste might be a little different, but that doesn\u2019t mean it\u2019s not still nutritious.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Beckett said the nutritional value of many foods does not suddenly deteriorate when they pass their best-before date.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cIt\u2019s not Cinderella and the carriage turning into a pumpkin,\u201d she said. \u201cIt\u2019s not that it goes from being nutritious to being not nutritious.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">She said the threshold for determining whether a product was consumable past its best-before date is generally personal.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cWhether or not you decide that it\u2019s right for you is up to you, but the point is that you don\u2019t just decide based on the number; decide based on the number, the type of number and your assessment of the food.\u201d<\/p>\n<p><img  alt=\"The &quot;Sniff, Look, Taste&quot; campaign aims to tackle food waste by reminding Kiwis to use their senses to check food. Photo \/ Nestl\u00e9\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The &#8220;Sniff, Look, Taste&#8221; campaign aims to tackle food waste by reminding Kiwis to use their senses to check food. Photo \/ Nestl\u00e9<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">A new Nestl\u00e9 campaign is aiming to help Kiwis make the distinction with their senses, encouraging them to \u201cSniff, Look and Taste\u201d their food before throwing it out.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">The pilot launched nationwide this week, with the message appearing on selected packs of Maggi 2 Minute Noodles.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Coming in at an average cost of $1364 per household, reducing food waste could make a substantial difference for Kiwi families, Beckett said.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cI think there\u2019s really great benefits to this campaign in just getting people to slow down and think about their choices because we often run on autopilot.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">The charity New Zealand Food Network has also backed the campaign, with chief executive Gavin Findlay saying the pilot is one way of improving awareness around waste.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cIt\u2019s great to see Nestl\u00e9 bringing this simple message and actionable tips to its products, as the Sniff, Look, Taste campaign gives New Zealanders the perfect reminder to take action.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cReducing household food waste is all about small changes that can make a huge difference, especially when it comes to date labels.\u201d<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">Kiwis looking to incorporate other food-saving habits into their routines can also reduce their waste by planning meals and finding ways to use fresh produce alongside non-perishable foods.<\/p>\n<p class=\"bcxzNmxesLZ\" style=\"display:none\">\u201cThinking how you can pair those together is a great way to reduce waste,\u201d Beckett said.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe should definitely follow our use-by dates because they are about food safety,\u201d she said. \u201cBut best before,&hellip;\n","protected":false},"author":2,"featured_media":567701,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1443,9218,3390,138,3595,19061,15247,3588,29804,564,27892,221,24176,4277,807,56057,6922,111,139,556,69,2687,388,5662,2742,84459,61,33442,17251,3055,6306,25361,379,1959],"class_list":["post-567700","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-about","tag-before","tag-best","tag-business","tag-by","tag-confusion","tag-contributing","tag-cut","tag-date","tag-food","tag-household","tag-how","tag-hundreds","tag-key","tag-kiwis","tag-knowing","tag-labels","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz","tag-saying","tag-scientist","tag-think","tag-thousands","tag-throwing","tag-to","tag-tonnes","tag-twice","tag-urging","tag-use","tag-waste","tag-year","tag-your"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/567700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=567700"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/567700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/567701"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=567700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=567700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=567700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}