{"id":571753,"date":"2026-08-17T14:10:08","date_gmt":"2026-08-17T14:10:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/571753\/"},"modified":"2026-08-17T14:10:08","modified_gmt":"2026-08-17T14:10:08","slug":"why-more-of-squirrels-advisers-keep-landing-on-new-zealands-top-advisers-list","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/571753\/","title":{"rendered":"Why more of Squirrel&#8217;s advisers keep landing on New Zealand&#8217;s Top Advisers list"},"content":{"rendered":"<p>&#8220;AI means clients now have access to more information than ever, which is great but can also be quite overwhelming,&#8221; he says. &#8220;People still want and need trusted advice to help them make sense of it all, and make sure they&#8217;re getting the right solution, tailored to their situation.&#8221;<\/p>\n<p>THE TIME AI SAVES ON ADMIN GOES BACK TO CLIENTS<\/p>\n<p>Kat McInnes, an Auckland-based mortgage adviser at Squirrel, points to the firm&#8217;s decision to build its own tools rather than buy off-the-shelf software.<\/p>\n<p>&#8220;Squirrel&#8217;s continually investing in tech and systems, our own bespoke tools and AI, to help us work more efficiently,&#8221; she says. &#8220;It means we can get through administrative tasks more quickly and get to the really valuable stuff faster, providing solutions and recommendations for our clients.&#8221;<\/p>\n<p>TECHNOLOGY STRENGTHENS THE RELATIONSHIP, IT DOESN\u2019T REPLACE IT<\/p>\n<p>Oli Keogh, a Wellington-based mortgage adviser at Squirrel, describes what that shift has meant for the day-to-day mechanics of his own client work.<\/p>\n<p>&#8220;Squirrel&#8217;s technology speeds up a lot of the traditionally time-intensive, repetitive admin work that used to eat up most of our days,&#8221; he says. &#8220;It means I can spend more time doing the stuff that adds the most value, working with my clients. Technology doesn&#8217;t replace human relationships, but does strengthen them by allowing me to be more responsive, accurate, and available when clients need it most.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;AI means clients now have access to more information than ever, which is great but can also be&hellip;\n","protected":false},"author":2,"featured_media":571754,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[281805,111,43,139,69,281804],"class_list":["post-571753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-award-winning-advisers","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-top-advisers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/571753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=571753"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/571753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/571754"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=571753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=571753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=571753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}