{"id":573786,"date":"2026-08-19T13:08:07","date_gmt":"2026-08-19T13:08:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/573786\/"},"modified":"2026-08-19T13:08:07","modified_gmt":"2026-08-19T13:08:07","slug":"how-protein-ate-our-grocery-stores","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/573786\/","title":{"rendered":"How protein ate our grocery stores"},"content":{"rendered":"<p data-apitype=\"text\" data-contentid=\"GEEQTZWXLVDHBNJTYILXDZBBUQ\" data-el=\"text\" class=\"wpds-c-heFNVF wpds-c-heFNVF-iPJLV-css overrideStyles font-copy\" dir=\"null\">Imagine that you\u2019ve woken up one morning as a protein-\u201cmaxxing\u201d influencer\u2014an online personality focused on maximizing your health and body aesthetics by dialing up your protein intake. Your daily video stream might start with a protein electrolyte water followed by some weightlifting. For breakfast, you might eat several eggs with squash and avocado (to make sure you\u2019re also maxxing healthy fat and beta-carotene), or you might keep it simple with a pound of fried ground beef. Lunch might be a human-brain-size glob of chopped raw tuna, a big juicy steak, or a Japanese fried-rice-and-tempeh dish sponsored by your vegan coaching company. At some point, you will likely consume a protein shake, a perfect opportunity to promote your self-branded protein powder. Dinner might be meat again, or perhaps a chicken quesadilla split into multiple protein-bearing sections. Or, stripping off the thin veneer of normalcy that separates man from goblin, you could feast on raw organ meats just like Liver King, a fitness influencer who claims to emulate the \u201cancestral lifestyle\u201d of our Paleolithic forebears.<\/p>\n","protected":false},"excerpt":{"rendered":"Imagine that you\u2019ve woken up one morning as a protein-\u201cmaxxing\u201d influencer\u2014an online personality focused on maximizing your health&hellip;\n","protected":false},"author":2,"featured_media":573787,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[134,111,139,556,69],"class_list":["post-573786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/573786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=573786"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/573786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/573787"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=573786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=573786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=573786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}