{"id":574554,"date":"2026-08-20T05:56:14","date_gmt":"2026-08-20T05:56:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/574554\/"},"modified":"2026-08-20T05:56:14","modified_gmt":"2026-08-20T05:56:14","slug":"ryan-bridge-how-fast-food-companies-are-reacting-to-the-weight-loss-jab-craze","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/574554\/","title":{"rendered":"Ryan Bridge: How fast-food companies are reacting to the weight loss jab craze"},"content":{"rendered":"<p>You&#8217;ve probably noticed a few people now, there are loads out there, on the jab and looking skinny. \u00a0<\/p>\n<p>The weight-loss miracle drugs mean people eat less. Less food and less often.\u00a0<\/p>\n<p>Fewer cravings. That means demand for fatty, deep fried food and sugar is shrinking, quick as our waistlines. \u00a0<\/p>\n<p>They reckon 15% of Americans will be on the drugs within a decade. Calorie intake will drop 20%. Crazy.\u00a0<\/p>\n<p>This is a problem is you&#8217;re a company that makes fatty, high-sugar food. These drugs are killing your demand. They&#8217;re stealing your customer. \u00a0<\/p>\n<p>Readymade and fast-food companies are now scheming ways to change their products to appeal to the Wegovy diet. \u00a0<\/p>\n<p>There&#8217;s a piece in the Wall Street Journal about them. \u00a0<\/p>\n<p>They&#8217;re basically going for high protein, lean meat options. \u00a0<\/p>\n<p>The weight-loss drugs attack your muscle as well as your fat, so you need more protein, otherwise you fall over and break a leg. \u00a0<\/p>\n<p>Which basically tells you that for a lot of humans, there&#8217;s no control over their diets. But there&#8217;s also no longer a need for control.\u00a0<\/p>\n<p>What&#8217;s the incentive to eat a healthy balanced diet when you can erase the downsides with a jab? \u00a0<\/p>\n<p>And the jab will correct your cravings.\u00a0<\/p>\n<p>And then companies will give you what your body actually needed in the first place, which is lean meat, a bit of fat, and some veggies.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"You&#8217;ve probably noticed a few people now, there are loads out there, on the jab and looking skinny.&hellip;\n","protected":false},"author":2,"featured_media":574555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[6336,283166,134,111,139,556,69,2114,159870,221350,3337,18953,108665],"class_list":["post-574554","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-americans","tag-fast-foodcompanies","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz","tag-opinion","tag-ryanbridgeopinion","tag-skinny","tag-usa","tag-wegovy","tag-weightlossdrugs"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/574554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=574554"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/574554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/574555"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=574554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=574554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=574554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}