{"id":574895,"date":"2026-08-20T14:02:16","date_gmt":"2026-08-20T14:02:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/574895\/"},"modified":"2026-08-20T14:02:16","modified_gmt":"2026-08-20T14:02:16","slug":"sponsors-drop-off-sydney-swans-star-as-investigation-continues","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/574895\/","title":{"rendered":"Sponsors drop off Sydney Swans star as investigation continues"},"content":{"rendered":"<p>Sponsors are deserting Isaac Heeney amid a police investigation into the Sydney AFL superstar and four Swans teammates.<\/p>\n<p>Sydney&#8217;s premiership hopes were &#8220;torpedoed&#8221; on Wednesday with the club banning key players Heeney, Chad Warner and Nick Blakey, as well as Riley Bice and James Jordon for the remainder of the season for &#8220;breaching club standards&#8221;.<\/p>\n<p>Independent of that, the players are being interviewed by Victorian sex crime detectives in Sydney following a sexual assault allegation at their team hotel in Melbourne, with a woman making a formal complaint.<\/p>\n<p><a href=\"https:\/\/www.tvnz.co.nz\/player\/newsclip\/the-shocking-allegations-thatve-seen-five-afl-players-stood-down\" target=\"_blank\" rel=\"nofollow noopener\">The shocking allegations that&#8217;ve seen five AFL players stood down &#8211; Watch on TVNZ+<\/a><\/p>\n<p>Heeney, who won back-to-back Bob Skilton Medals as the club&#8217;s best and fairest in 2024 and 2025, has been widely reported as the primary target of the investigation although no charges have been laid and AAP isn&#8217;t suggesting any wrongdoing.<\/p>\n<p>Leading dental brand Colgate has suspended a lucrative sponsorship deal with the 30-year-old vice-captain, who along with his teammates has apologised for their behaviour at the Melbourne hotel early on Monday.<\/p>\n<p>On Thursday, book publisher Allen &amp; Unwin said it had &#8220;paused promotion&#8221; of Heeney&#8217;s two existing &#8216;Little Isaac Footy Fever&#8217; children&#8217;s books and suspended publishing of a third while the police investigation was under way.<\/p>\n<p>Apparel and boot supplier Nike also suspended sponsorships of Heeney and Warner, while the pair were stood down as ambassadors for Telstra.<\/p>\n<p>AAP has contacted Heeney&#8217;s management and the Swans for comment.<\/p>\n<p>Also on Thursday, former co-captain Kieren Jack said Sydney&#8217;s famed &#8220;Bloods culture&#8221; felt &#8220;broken&#8221; in the wake of the allegations.<\/p>\n<p>Jack said he was &#8220;devastated, disappointed and very troubled&#8221; by the alleged actions and a lack of respect for women could not be tolerated.<\/p>\n<p>&#8220;Bloods culture&#8217; is spoken about. This was built and maintained through a core pillar of respect,&#8221; Jack wrote on an Instagram story.<\/p>\n<p>&#8220;Respect for each other, respect for the club, your family, the opponent, supporters and importantly, community. <\/p>\n<p>&#8220;Right now this feels broken.&#8221;<\/p>\n<p>Jack&#8217;s thoughts echoed those of John Longmire, his 2012 premiership coach.<\/p>\n<p>&#8220;The culture of the footy club has taken a big hit and it will take time for everyone to rebuild the trust in the football club,&#8221; Longmire told Fox Footy on Wednesday.<\/p>\n<p>Coach between 2011 and 2024, Longmire, who is currently the club&#8217;s executive director of club performance said the on-field ramifications of banning the players wasn&#8217;t a priority for Swans hierarchy.<\/p>\n<p>&#8220;It was just incredible deep sadness &#8230; and that is probably where we&#8217;re still sitting,&#8221; he told Fox Footy on Wednesday night.<\/p>\n<p>&#8220;It&#8217;s flattening for a lot of people,&#8221; he said.<\/p>\n<p>The Swans will name an extended squad on Thursday night to face North Melbourne on Sunday afternoon at the SCG, with the line-up decimated by the absence of the banned players.<\/p>\n<p>In second place, they are assured of hosting two finals as they seek to win the club&#8217;s first premiership since under Longmire in 2012.<\/p>\n<p>Chief executive Matthew Pavlich and chairman Andrew Pridham sent a letter to the community apologising for the distress caused and emphasising their disappointment.<\/p>\n<p>Pavlich was earlier on Thursday asked if he had a message for Swans fans ahead of the match, which is a double-header with Sydney&#8217;s AFLW team.<\/p>\n<p>&#8220;Keep supporting us. We&#8217;re sorry we are putting you all through this,&#8221; he said at Swans headquarters on Thursday morning.<\/p>\n<p>&#8220;It&#8217;s been really challenging day for [supporters], for us, for all our people who we care deeply about.<\/p>\n<p>&#8220;We&#8217;ve got two games to look forward to on Sunday, the double-header, and the girls are really excited about their match.<\/p>\n<p>&#8220;We&#8217;re excited to have a huge crowd at the SCG.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Sponsors are deserting Isaac Heeney amid a police investigation into the Sydney AFL superstar and four Swans teammates.&hellip;\n","protected":false},"author":2,"featured_media":574896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,111,139,69,213],"class_list":["post-574895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-australia","tag-new-zealand","tag-newzealand","tag-nz","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/574895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=574895"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/574895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/574896"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=574895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=574895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=574895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}